Apple’s former director of video product marketing (responsible for Final Cut Pro, DVD Studio Pro, iDVD and few others), Mike Evangelist is writing a book about his life at Apple, making it available for free as he writes it online.
“I want to be very clear about something: my role in most of what’s described in this book was largely insignificant. Unfortunately, the very act of writing about these events requires me to use my personal perspective and perceptions, which tends to magnify my apparent role,” Mike Evangelist writes for Writers Block Live. “Apple obviously has many exceptional people whose individual contributions are noteworthy, but most of the great things which come out of Apple are the work of teams. I felt fortunate to be there to be part of some of it. I was just one person in a large team. Don’t let my writing make you think otherwise.”
Full article here.