Former Apple exec writes about life at Apple, offers it free online

Apple’s former director of video product marketing (responsible for Final Cut Pro, DVD Studio Pro, iDVD and few others), Mike Evangelist is writing a book about his life at Apple, making it available for free as he writes it online.

“I want to be very clear about something: my role in most of what’s described in this book was largely insignificant. Unfortunately, the very act of writing about these events requires me to use my personal perspective and perceptions, which tends to magnify my apparent role,” Mike Evangelist writes for Writers Block Live. “Apple obviously has many exceptional people whose individual contributions are noteworthy, but most of the great things which come out of Apple are the work of teams. I felt fortunate to be there to be part of some of it. I was just one person in a large team. Don’t let my writing make you think otherwise.”

Full article here.


  1. If I were Steve for a minute and I read these excerpts, I’d thank him for his kind words but would demand that he finds some sort of a narrative voice.

    These bullet points of anecdotes read very sophomoric. How about making it a bit more compelling — like a thrilling novel??

  2. Interesting blog. Whether you like Apple or not, you have to admit Steve is one of the great leaders of our time. Apple with Jobs at the helm is always viewed as exciting and visionary, even when their hardware is running behind the times as it occasionally does.

    I can’t think of any other company in the tech field that is so moulded around the personality of its CEO.

    (Unless you count the beast that Microsoft has become. Very Ballmer-esque.)

  3. The post, Apple – Thinking Different Again was very touching. I remember when I saw Apple do the tribute/memorial for George Harrison. I found it sad and touching, and it made me want to learn more about the man, so I thought it was great that Apple did a memorial for Rosa Parks. And this site offers great insight into the Apple culture. Hopefully more posts will come soon.

  4. This reminds me of Pirates of SIlicon Valley: Jobs going to the banks and freaking the bankers out … eventually wearing a suit to the bank … and to introduce the Apple ][ (the expression on Woz’s face was a classic moment of the film). Stevie’s focus on getting the presentation right hasn’t changed. He has a quality that his counterparts in Redmond lack: class.

  5. came across as a little pansy-assed…

    sorry. “steve is a really, really” really,really,really,really,really,really,really,really,really,really,really,really,really, smart guy.

    well, duh.

    worship worship worship…

    but there are a few nuggets… the rehersals and stuff…

  6. Thanks to Mike for writing about Apple and sharing his stories (even though the former boss isn’t too happy about it.)

    It’s great to see someone writing about Steve and telling it like it really is, instead of describing him as this tyrannical maniac, which is how he’s usually portrayed. Does that sell books or something?? Maybe it does, but I think showing the man as being real will too.

    Good luck with the book Mike, and I look forward to reading lots of great stories.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.