To meet the booming demand for video content to play on Apple 5G video-capable iPods that hit retailers’ shelves last week, Autobytel’s CarTV, the Web’s leading provider of original automotive rich media, is providing a dedicated Video iPod download center on its popular consumer site, http://www.cartv.com , as well as Autobytel sites Autobytel.com, Autoweb.com, Carsmart.com and Car.com. By becoming one of the very first companies to provide iPod video support and free content, CarTV is continuing its mission to utilize emerging technology to entertain and inform automotive consumers while providing parent company Autobytel with new ad revenue and brand-building opportunities.
“We’re excited to be among the first wave of content providers for what promises to be a revolutionary media technology,” said Autobytel Senior Vice President, Media and Marketing Services Michael Rosenberg. “iPod users are a prime car-buying demographic, and Video iPods are an ideal platform for the dynamic, hands-on automotive content CarTV produces.”
Rosenberg adds that in addition to providing breaking automotive news, auto show reports, sports and racing events and how-to-videos in the palm of one’s hand, access to CarTV video on an iPod means that consumers can literally watch – and dealers can literally show – a respected third-party video review of a vehicle under a car buyer’s consideration right on the dealer’s lot.
CarTV’s initial menu of downloadable Video iPod content includes expert third-party new vehicle reviews, step-by-step car maintenance tips, and a weekly automotive news program covering late-breaking industry announcements, trends and issues. Next week, CarTV will also provide Video iPod users with daily coverage of the SEMA show in Las Vegas, the world’s premier auto specialty parts exposition (and a hot-ticket event for young urban “tuners,” or car customizers).
Moving forward, CarTV will continue to convert its library of original automotive video content for Video iPod usage while developing new content and automotive ad platforms focused on the largely young, affluent Video iPod market. Visitors to CarTV.com have viewed more than 121,000 hours of car commercials and original CarTV content (including reviews, editorial features, interviews and auto event coverage) so far in 2005, making the site one of the leading providers of automotive rich media on the Web.
More info: http://www.cartv.com/