“Take Steve Jobs (please!). Even when he comes late to market with a product, he claims he invented it. The other day I was listening to Jobs spout on CNBC about how, unlike case with the portable music market (which he’s willing to admit he didn’t create but merely ‘revolutionized’ with the iPod), there is no portable-video-player market. So Apple, he said, with its new video-capable iPod 30GB is, more or less, inventing the market and now he’s going to see what happens,” Lance Ulanoff writes for PC Magazine.
“Despite the efforts by Creative, Microsoft, and Samsung, not to mention Sony with its portable PlayStation (PSP) and a slew of no-brand Taiwan-made devices, Jobs may be right,”Ulanoff writes. “There is no portable-video market. All the initial hoopla and the subsequent release of players from Archos, Yepp, and others was followed by general consumer disinterest. Almost a year later, virtually no one is carrying the gadgets—a far different scenario than with MP3 players. What went wrong? And how are Jobs and the new iPod 30GB with video and iTunes 6.0 about to resurrect this stagnant market?”
Ulanoff writes, “Darned if he hasn’t positioned the new iPod to be the first truly successful, broadly adopted portable media player. It has nearly all the right features: photo, music and video capabilities, and the ability to output video to TV… As part of the iPod announcement, he unveiled iTunes 6, which will offer video content, including music videos and full network shows from Disney… Say what you will about Jobs’ ego. I think he just saved the portable-media-center market.”
Full article here.
Advertisement: The New iPod with Video. The ultimate music + video experience on the go. Buy it now at the Apple Store. From $299. Free shipping.
Something tells us Apple’s going to sell some 5G iPods. Call us clairvoyant, if you must.
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