Report: Apple relaxes 5G iPod return policy; to include protective cases with future iPod nano units

“In an effort to improve both customer satisfaction and the quality of its music players, Apple for a limited time will replace any fifth-generation iPod (video) player that exhibit signs of hardware failure, with little-to-no questions asked,” Kasper Jade reports for AppleInsider. “In a message to its channel partners this week, the iPod maker told authorized service providers to replace fifth-generation iPod products that exhibit ‘any type of hardware failure,’ including ‘those that would normally be classified as abuse.

Jade reports, “‘For a short period of time, Apple will be evaluating all forms of hardware failure on the recently announced fifth-generation iPod,’ the company said. No where in the message did Apple indicate that there were any known or serious issues currently effecting the players. Instead, the company’s move appears to be a preemptive measure. As a result of problems with the nano, Apple now ships a standard leather protective sleeve with each fifth-generation iPod video player that it sells. The company is also expected to include a standard protective casing with future revisions to the iPod nano.”

Full article here.

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Apple should have shipped a protective case in every iPod nano box since day one. Lesson learned.

Related articles:
Class-action lawsuit filed against Apple over iPod nano scratches – October 21, 2005
PC Mag’s Ulanoff on iPod nano scratches: ‘I could see a jealous competitor planting the story’ – October 06, 2005
Mossberg: Apple iPod nano scratches easily, get a case to protect it – October 06, 2005
Apple iPods have always been far too scratchable, protective cases required to keep iPods pristine – September 30, 2005
invisibleSHIELD offers rugged, clear protection for Apple iPod nano and other iPod models – September 30, 2005
Got some nano scratches? Restore your iPod nano to new condition with a $4 can of Brasso – September 29, 2005
The Motley Fool: Apple did the right thing in quickly addressing cracked iPod nano screens – September 28, 2005
iPod nano ‘screen issues’ really just FUD? – September 26, 2005
Apple responds to iPod nano screen issues – September 27, 2005


  1. Maybe this will spur Apple to change the coating they put on the iPods in the future. Something much more resistant to scratches (like what Colorware does) would be nice. Besides, it’s not like this is any kind of a new phenomenon, every iPod I’ve ever owned has been scratch prone since the very first ones came out. I’ve always kept mine in a case because of that. The iPod mini was the only one I’ve had that was rather scratch resistant.

  2. Evgeny wrote:
    “1) why have they not done that with other iPods? Do people put them in different pockets than Nano”

    I think scratches are more noticeable on the nano because of its diminutive size. The same size scratch on a nano (versus a full-size iPod) is proportionally more obstructive.

    “2) my motorola RAZR is 100% scratchproof and I do not need a protective case for it.”

    Oh, yeah? Give me a go at it.

  3. Yeah, they scratch up, so did my original, paid more for it than the Nano. Learned my lesson though, first thing I do when I get a new iPod is purchase a case for it before opening the box. My wife got me the U2 iPod for Christmas last year, drove my brother-in-law, who is a pc user, nuts that the plastic was still on the box! The day after Christmas he drove me to the store so that I could get the case. : )

    I don’t see the problem with purchasing a case, common sense should tell you that it’s not a $5.00 radio, I bought one for my laptop, my PDA, my sunglasses. If it costs more than $50.00 it makes sense to protect it. Apple is not required to provide a case, my needs for a case are different than most others, third partysolutions meet those needs nicely. I don’t want to be charged for a case I have to throw away because it doesn’t meet my needs.

    People need to take responsibility for their actions.

    Astute policy. Creates consumer confidence in more than the iPod itself but there’s something more needed here, I believe.

    An obviously embarrassed lady walked into an Apple Store the other day with a DJ Dittythingamagig in her hand. She said she didn’t believe her DJthingamagig suited her for several reasons, and that she’d like to return it if the store manager wouldn’t tell her husband about her proposed deed.

    The store manager got that perplexed look on his face and…

    I hope the people selling iPods have the authority to jump on this sort of opportunity. It doesn’t matter what kind of MP3 player is brought in or whatever the sly excuses might be. The wanted deal is hanging there and any store manager worth his salt should know how to make that unsatisfied customer very happy instantly.

    I’m not suggesting here that Apple give away the store. What I’m saying is that Apple must recognize that people tend to make mistakes. Selection errors are the second most common errors made by people everywhere. Apple Store managers should have the means to correct all those errors easily enough. List the types and exchange rates for the store managers and give them a disclosure statement that seals the deal appropriately.

    Call this a Santa policy. Hey, it is getting close to Christmas and Santa standing in the Apple Store ought to have a few ways in his bag to make some customers very happy. Mayby Apple ought to pass the word along about such a policy.

    The first, most common, error made is to assume wrongly. That’s what all those disatisfied custpmers first did when they bought their non-Apple products. They’ve learned better since they bought their trash. Can’t Apple be forgiving to some extent here, like forgive all those people who first doubted Apple’s product? After all, fifty percent of us are below average.

    So, there were two sorts of errors made that lead to this opportunity for Apple’s Store managers. We don’t want to encourage any more errors, do we?

    Make the exchange worth the effort for that customer to travel thirty miles one way to the Apple Store in the believe that Apple Computer knows its business.

  5. For years my Nokia brick, errr, 2110e mobile phone (cell phone for those in the US) had a piece of sticky tape over the screen to protect it.

    It drove my brother nuts.

    My 3G iPod has a case (the one it came with) so as to protect it.

    My TiPB also has a bubble wrap case I use (before inserting it into a proper laptop bag this is).

    It’s just common sense – if you want something to look good 3 years from now – look after it!!! Buy a friggin’ case, or make do with cling wrap or something (or even a soft cotton handkerchief) until the cases come out.

    If this action by Apple is related to the class action, this is a good strike. However, the class action is a total crock, and once again reveals that stupid people sue over stupid matters to make themselves feel less stupid. We all know what Forrest Gump said.

    ps Any moron rubbing a shiny glass like finish such as that on the iPods with paper towel is asking to be put in stocks in the street and labelled “stupid fscking moron”. I’ll bring the rotten tomatoes.

  6. Typical MDN blather and the bleating behind. Now that it’s corrected (though not really, unless they’re exchanging scratched nanos as part of the fifth-gen program), you get a “should have been all along.” Until now, it was all “the scratches aren’t that bad… users are abusing them.”

    Bah. Thank you, Apple, but you should also make right the early purchasers.

  7. Smells like Apple knows there are lots of problems with the new iPod and trying to head off the bad publicity (and lawsuits). Guess one would be prudent to wait awhile before getting the new iPod and nano.

    And the Pathetic, absolutely pathetic, comment by MDN: “Apple should have shipped a protective case in every iPod nano box since day one. Lesson learned.”
    Just last week MDN was telling all us Apple Nano consumers that we were idiots, we had the problem with the scratches – it was no Apple´s fault or problem.
    MDN – your head is so up the Apple PR dept´s arse.

    Be on the side of us readers, us Apple consumers, not the side of the corporate wanks at Apple.

    Oh, yeah, I forgot MDN is a owned by the Apple Marketing Dept.

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