Following today’s launch of the Australian version of Apple’s iTunes Music Store, Coles Myer announced their stores will be the over-the-counter destination to purchase iTunes Music Cards until 28 February 2006.
The Apple iTunes Music Store allows customers to legally download a range of electronic entertainment products. The online store features:
• Nearly 1.5 million music tracks
• over 1,000 music videos
• over 20,000 podcasts from around the world
• over 10,000 audiobooks
• A wide selection of ‘Pixar’ video shorts
The iTunes Music Cards offers pre-paid credit for the Apple iTunes Music Store, making them an easy and convenient way to pay for downloads. The cards are available at selected Coles Myer stores, and come in denominations of $20, $50 and $100.
Coles Myer’s Group General Manager Marketing and Customer Strategy Tom Lemke said the retailer was thrilled to be partnering with Apple. “This partnership with Apple reflects Coles Myer’s position as Australia’s leading iPod retailer, with the Myer department store group selling one in three iPods bought in Australia,” Mr Lemke said in a statement. “We expect the iTunes Music Cards will be one of our strongest selling products in coming weeks, particularly as we move into the Christmas gift buying season. We think they will prove especially popular with customers who may not ordinarily shop online, or those without credit access, as the cards allow customers to download material from the Apple iTunes Music Store without the need for a credit card.”
The iTunes Music Cards will be available from today until 28 February 2006 at the following Coles Myer brands: Myer, Coles Supermarkets, Coles Express ($20 & $50 cards only), Target, Kmart, BiLo, Megamart, Officeworks and Harris Technology.
Coles Myer operates around 2500 stores in Australia and New Zealand. More info: http://www.giftcards.com.au/itunes/
Apple launches iTunes Music Store Australia – October 24, 2005