“The new video-enabled iPod is about to save the televised content industry. It just doesn’t know it yet. Just as the music labels were at first upset at the digital prowess of Apple Computer, it soon realized that Apple’s ‘Rip, Mix, Burn’ marketing mantra was simply the fork in the road to an iTunes powered future that has enriched the four remaining songsmiths with 500 million digital downloads,” Rick Aristotle Munarriz writes for The Motley Fool.
“That’s why what intrigued me more than Apple’s content distribution deal with ABC last week was the initial industry backlash. ABC affiliates began to bemoan lower ratings if fans of shows like Lost and Desperate Housewives altered their viewing patterns to simply download commercial-free versions the following day. Sponsors no doubt started quibbling about losing their marketable reach. As those dominos would tumble, eventually show producers would complain about a lack of funds for new televised programming,” Munarriz writes.
“The video-friendly iPod is going to create a ton of incremental revenue streams for the owners of televised content. Right now we’re talking about a few hit shows from ABC and some computer-rendered shorts from Pixar (Nasdaq: PIXR). Just wait. It will get better… In the end, Apple looks like it’s going to save yet another ungrateful industry. One day, the filmed entertainment giants will come to see the light — the way Gwyneth Paltrow and that cat from Coldplay did. They too will name their firstborn Apple,” Munarriz writes.
Full article here.
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