“While there’s been lots of buzz about the new video-capable iPod, I find the new video store to be much more interesting. I’ve read some gripes about the low quality of the iTunes videos, but they aren’t meant to replace the DVD versions. I might point out that iTunes music is quite a bit lower quality than CD tracks. I found the videos plenty watchable, certainly for two bucks anyway,” Joe Wilcox writes for JupiterResearch.
“For watching in the living room, I would wants that [DVD] boxed copy of ‘Lost.’ But on my computer, I might settle for less–and even less for the new iPod, because there the quality would be “good enough” for the display,” Wilcox writes. “If I the consumer really want the newest ‘Lost’ episodes to watch, say, on a trip, they’re available for just $2 each the day after broadcast, via a simple, no-hassle download. And with series like “Lost” where complex story lines drop hints in past episodes, immediacy would be important for some viewers trying to follow along. For the content creator, there is the opportunity to immediately monetize its asset. “Lost” wouldn’t go to DVD until some months after the 25-episode season concluded. But the content creator could start cashing in the day after broadcast. In fact, the content creator might reap some lost revenue, given that episode likely would be able on BitTorrent sites. Because the iTunes version is good enough for the computer or video-enabled iPod but not necessarily the TV, the $2/episode sale wouldn’t necessarily jeopardize DVD sales. Fans might easily buy a series of single episodes and later DVDs. Heck, what’s two bucks? Single episodes would be easy spends.”
Wilcox writes, “I agree with colleague Gary Stein, who writes, ‘The ability to buy a show for under $2 and watch it whenever you want is a major step in the right direction…I think we should potentially be talking about this move being the savior of good television.’ Now, it’s just a matter of Apple adding more content.”
Full article here.
JupiterResearch’s Gary Stein’s article is here.
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