“This is partly a story about a company called Apple Computer. It’s also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves. But it’s mostly a story about new things and where they come from, about which there are a few popular misconceptions,” Lev Grossman writes for TIME Magazine.
“Stop and look at Apple for a second, since it’s an odd company. It has been around long enough and has a high enough profile that it’s easy to forget that. While most high-tech firms focus on one or two sectors, Apple does all of them at once. Apple makes its own hardware (iBooks and iMacs), it makes the operating system that runs on that hardware (Mac OS X), and it makes programs that run on that operating system (iTunes, iMovie, Safari Web browser, etc.). It also makes the consumer-electronics devices that connect to all those things (the rapidly multiplying iPod family), and it runs the online service that furnishes content to those devices (iTunes Music Store). If you smooshed together Microsoft, Dell and Sony into one company, you would have something like the diversity of the Apple technological biosphere,” Grossman writes.
Full article, in which, as TIME states, “TIME looks inside the world’s most innovative company,” here.
TIME Canada also has the full article here.
Advertisements:
The New iPod with Video. The ultimate music + video experience on the go. Buy it now at the Apple Store. From $299. Free shipping.
The New iMac G5 – Built-in iSight camera and remote control with Front Row media experience. From $1299. Free shipping.
Another “time” cover? Wow, he’s raking them up….
too bad I can’t read the whole thing…
first post
Is the article any good? Will it perhaps clear up some FUD in the (predominantly misinformed) popular mind?
When was Bill on the cover of Time? When was Michael Dell? When was Sony?
You da man Steve. Congrats!
and an Apple logo. Nicely done.
timecanada.com has the full article. Oh those canucks.
At least Time Magazine didn’t jump the gun on Steve Jobs’ announcements like they did the last time.
If you smooshed together Microsoft, Dell, and Sony… that would be the most uninnovative, disjointed company ever organized. A horrifying thought.
©
I want to see more pictures of Jobs and company like the one we see at time.com. I hope Jobs gives a tour of Apple in the near future!!
This will be a collector’s item no doubt.
“TIME looks inside the world’s most innovative company […]”
And I see Bill Gates throwing stuff…
They cut off his jeans!!! Pashaw!!!! I barely recognize him!!!
the canadian site does indeed have the full article, nice, Apple probably paid someone for it, I had to brush my teeth after reading it, truthful, fluffy, sugary piece, I loved it.
Interesting headline: What’s NEXT?
Everyone here can answer that: Vingle.
Too bad it didn’t come out later. The “What’s next” line will be announced 1 day after this magazines release. Bad timing
You will find out October 19th.
I can’t wait till the whackos in those moralist family foundations get to the end of the article and see that Jobs has created a portable porn machine.
Someone should videotape their reactions and put the recording in pristine H.264 so I can watch it in between girls gone wild and Oprah on my viPod.
Wasn’t it Time who ran the story “Death of an icon” about Apple? It seems they’re eating Apple ‘humble’ pie.
Isn’t it about time to write a story on on “Death of an icon” about Microsoft/Digital/Compaq/Gateway/Sony, etc since they’re all failing in their own ways like Apple was?
MW: Common – what do all these companies have in common?
Eric, Bill Gates was on the cover of TIME several weeks ago. It had something to do with the new XBox.
I think that TIME is doing a great job of keeping real news from its cover. They seem to think that over thirty thousand dead people after an earthquake is less important than prolonged life (last week) or new iMacs (this week).
It’s good to see positive press, but I worry about one-sided sugary pieces like this. It seems like it would turn more people off than it would convince… even I was a bit disgusted that it didn’t seem to even attempt criticism of any kind, but just heaped praise upon Apple. Let’s face it – I love Apple, Apple is great, but it’s far from perfect- and neither is Jobs.
MW: Does, as in “Does this piece reflect things accurately?”
He looks like such a bad ass on that cover.
MDW: Cost “The cost is minimal. The rewards incalculable.”
Free PR, great!
“…the whackos in those moralist family foundations …”
yeah! f**k those family people! f**k morals! porn!
yeah
“The man who always seems to know what’s next”?
“…the diversity of the Apple technological biosphere…”?
Okay, I like Jobs, too, but let’s caaaarefully pull Time’s head outta Steve’s ass… easy… metzenbaum scissors… easy…
There’s that famous name again “NEXT”. Its getting to be more famous than Apple, in a culty sort of a way.
My take is Steve had something to do with this title. Not like Steve to give up an old grudge and let bygones be bygones.
I love the main picture that portrays Apple management as more like management of a modern, arty design or marketing studio, all with their sleeves rolled up (or with short sleeves), working design docs on the table, impltying they are all doing the do. Not just cloud nine executives like I imagine at competitor companies.
Yep, methinks the king of spin had a big input into this one.
I really luv it though. It inspires confidence.