If Apple wants to get serious about TV, they should snap up Elgato

“If Apple was serious about the 10-foot interface, which would mean getting serious about TV, then it should snap up ElGato [sic], the German company which with EyeTV – consisting of software plus a separate tuner box – has figured out recording both analogue and digital TV streams for the US and Europe straight onto your Mac. They’ve also had EyeHome, which let you watch your videos and listen to your music and view your photos, for years,” Charles Arthur writes for The Register.

“Some think that this is a stalking horse for Apple to launch a video-on-demand service. The reality is that cable, satellite and terrestrial services will always be preferable, and the increasing use of DVD recorders and PVRs means that people can make their own ad-free programming, just by time-shifting a little bit. The TV will not become a computer,” Arthur writes.

“Only if the computer can take over the TV functions, and do it better, will it replace that. But cable and satellite companies are moving faster than that, and they have the advantage of having huge amounts of content. Sky, for example, is planning to start doing things using its Sky+ box linked to broadband for true video-on-demand that will go far beyond what Jobs could wish for. Front Row might seem like a promising start, but there are two things working against Apple here: its tiny size relative to the rest of the market (there are about as many Media Center PCs sold per quarter as Apple shifts in all; and Media Center is a flop in the overall Windows world),” Arthur writes.

Much more in the full article here.

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