The Wall Street Journal’s Walter S. Mossberg spoke with The News & Obsever’s Sue Stock for an article published today in advance of Mossberg’s visit to Research Triangle Park on Wednesday to speak at the InfoTech ’05 conference. A couple of Stock’s questions and Mossbeg’s answers touched on Apple Computer, Inc:
Q:Apple is getting ready to roll out a video iPod, reports say. Do you have one yet?
A:I’m not officially saying there is a video iPod. But if you’re asking if I’ve seen what they’re going to announce next week, the answer is no.
Q:Do you think iPods or Apple as a whole are overhyped?
A:There are two things about Apple. One is they’re a very smart marketing company. And the second is Apple is the object of a cult.
I call it computer theology. There is a church of Apple. I don’t know that they’re overhyped. They certainly generate a lot of buzz about whatever they do and they do have a loyal following that will sometimes exaggerate whatever it is they are doing. But if you look at it through clear eyes, Apple has made a string of really first-rate products over the past few years.
Most computer companies make most of their money selling things to large corporations, and they make a lot of compromises in some cases to please the IT departments in large corporations.
I will tell you I haven’t always been favorable to Apple. I wrote a column in the ’90s telling readers to steer clear of Apple. I’ll turn on them in a New York minute if I think they’re going south again.
Full article here.
Mossberg has always just told it like it is and it seems like he always will. That’s a very good thing and, unfortunately, somewhat of a rarity in the “mainstream mass media” today. While we don’t always agree with him (for example, we felt his Mighty Mouse review was rushed and comparisons to other mice and features were misapplied and pretty meaningless), we’d never question Mossberg’s integrity.
Mossberg: Apple iPod nano scratches easily, get a case to protect it – October 06, 2005
Mossberg: Switching from Windows to Mac – software not an expensive proposition – September 30, 2005
Mossberg: Apple iPod nano ‘beautiful, incredibly thin, and exceeds Apple’s performance specs’ – September 08, 2005
Mossberg: renting music ‘far more complicated and restrictive’ than owning music from Apple iTunes – August 19, 2005
Mossberg offers resources for Windows users interested in switching to Apple Mac – August 18, 2005
Mossberg pans Apple Mighty Mouse, says Microsoft’s latest mouse is better – August 04, 2005