“Apple will unveil a new iPod next week that plays videos. Apple will not unveil a new iPod next week. Apple will release a new generation of its Power Mac personal computers next week. Apple will not release a new generation of Power Macs. And so spiraled the speculation Wednesday after Apple Computer Co. sent cryptic invitations by e-mail to journalists and industry types for an Oct. 12 event at a theater near its Cupertino, Calif., headquarters,” Geoff Dougherty writes for The Chicago Tribune.
Dougherty writes, “By the end of the day, only two things were certain: The Apple e-mail contained a picture of some black curtains, and the company, known for last-minute surprises during product roll-outs, had scored yet another public relations victory. ‘It’s a textbook example of fantastic marketing,’ said Florian Zettelmeyer, a marketing professor at the University of California at Berkeley business school. ‘They get people really excited about these products.'”
Full article here.
“‘The only thing you can be certain is, it will be a surprise,’ said Charles Wolf, an analyst with Needham & Co.,” Ryan Kim reports forTh San Francisco Chronicle. Full article here.
We guess for Mr. Dougherty, only one thing is certain because the curtains in Apple invitation are red, not black. Apple certainly has scored yet another public relations victory.
Report: New iPods sans video, Power Macs, and PowerBooks to debut at Apple’s October 12th event – October 05, 2005
Do the red curtains in Apple’s special event invitation carry hidden meaning? – October 05, 2005
BofA: Apple announcement’s highest probability is video iPod, maybe a new phone or enhanced Mac mini – October 05, 2005
Analysts expect video iPod from Apple, discuss price points – October 05, 2005
BBC 6 Music reports Apple video iPod to be unveiled in London next week – October 05, 2005
Report: Apple’s ‘One More Thing’ special event to feature PowerBook and Power Mac, not video iPod – October 05, 2005
Leaked Apple ‘iPod video’ spy photos? – October 05, 2005
Analysts: Apple all but certain to introduce video iPod – October 05, 2005
Report: Apple to launch video iPod next week – October 04, 2005
Apple invites media to ‘One More Thing’ special event on October 12 – October 04, 2005
Jefferies & Co. analyst: checks indicate Apple started video iPod production last month – October 04, 2005
UBS: Mac momentum continues building, Apple could sell 10 million iPods in holiday quarter – October 03, 2005
RUMOR: Apple to deliver new iPod, Power Mac, PowerBook models this month – October 03, 2005
Apple adds video to iPod trademark – August 03, 2005
Video iPod? Does The Wall Street Journal have a ‘Deep Throat’ inside Apple Computer? – July 25, 2005
Disney CEO Iger meets with Apple, Pixar CEO Steve Jobs to discuss distribution deal, video iPod – July 22, 2005
NY Post: signs point to Apple’s iTunes+iPod video plans – July 19, 2005
Report: Disney considers teaming with Apple to deliver iPod video content – July 19, 2005
More info about Apple’s reported iPod+iTunes video talks – July 18, 2005
WSJ: Apple in video iTunes talks, may unveil video iPod by September – July 18, 2005
Cringely: Apple working on HD movie download service and Video iPod – July 15, 2005
Report: Apple Computer to launch ‘Video iPod’ by 2006 – April 11, 2005