Analysts expect video iPod from Apple, discuss price points

“On Tuesday, Apple fanned the flames of interest by sending out and e-mailing invitations to an Oct. 12 event at the California Theater in San Jose, Calif., enticing invitees with the text ‘One More Thing…’ accompanied by a picture of a closed red curtain,” Rex Crum reports for MarketWatch. “Speculation has immediately centered around another change to Apple’s line of iPod music players, and the company has precedent on its side. It was almost exactly a year ago that Apple used the same venue to debut the iPod Photo and U2 iPods at an event that featured Bono and The Edge of the band U2.”

“Industry analysts believe Apple is set to show off a long-awaited video iPod that can play music videos and other visual programming. Performance upgrades to Apple’s line of Macintosh computers could also be on the agenda,” Crum reports. “Gene Munster of Piper Jaffray said that a video iPod would definitely have a “wow factor” upon its release but that it would need to cost less than $400 and have a sizable library of downloadable videos available when it launches in order to avoid becoming a niche product. Shaw Wu of American Technology research echoed Munster’s comments about a video iPod’s price, adding that a $299 price tag would be preferable for the new product as anything higher could make it difficult for Apple to spur rapid sales. Wu said that, based on channel checks and industry sources, the first video content through Apple’s iTunes service would come in the form of music videos and video podcasts, with movies possibly arriving at a later date. Wu also said he believes Apple will refresh its Macintosh link with faster PowerPC processors as the company enters [its] transition to using Pentium chips from Intel Corp.”

Full article here.

“A video player might also help Apple boost the iPod’s average selling price, Banc of America Securities analyst Keith Bachman said. As Apple has introduced lower-cost players, including the $99 iPod shuffle, the average selling price for the devices fell to $179 last quarter from $290 a year ago… The company also may introduce faster Mac computers next week… Bachman wrote in notes today to clients.”

Full article here.
We love it when the analysts speculate on retail prices for unannounced products with unknown features and capabilities almost as much as we loved hearing from them that the iPod mini was “overpriced” upon its debut.

Related articles:
BBC 6 Music reports Apple video iPod to be unveiled in London next week – October 05, 2005
Report: Apple’s ‘One More Thing’ special event to feature PowerBook and Power Mac, not video iPod – October 05, 2005
Leaked Apple ‘iPod video’ spy photos? – October 05, 2005
Analysts: Apple all but certain to introduce video iPod – October 05, 2005
Report: Apple to launch video iPod next week – October 04, 2005
Apple invites media to ‘One More Thing’ special event on October 12 – October 04, 2005
Jefferies & Co. analyst: checks indicate Apple started video iPod production last month – October 04, 2005
UBS: Mac momentum continues building, Apple could sell 10 million iPods in holiday quarter – October 03, 2005
RUMOR: Apple to deliver new iPod, Power Mac, PowerBook models this month – October 03, 2005
Apple adds video to iPod trademark – August 03, 2005
Video iPod? Does The Wall Street Journal have a ‘Deep Throat’ inside Apple Computer? – July 25, 2005
Disney CEO Iger meets with Apple, Pixar CEO Steve Jobs to discuss distribution deal, video iPod – July 22, 2005
NY Post: signs point to Apple’s iTunes+iPod video plans – July 19, 2005
Report: Disney considers teaming with Apple to deliver iPod video content – July 19, 2005
More info about Apple’s reported iPod+iTunes video talks – July 18, 2005
WSJ: Apple in video iTunes talks, may unveil video iPod by September – July 18, 2005
Cringely: Apple working on HD movie download service and Video iPod – July 15, 2005
Report: Apple Computer to launch ‘Video iPod’ by 2006 – April 11, 2005


  1. “We love it when the analysts speculate on retail prices for unannounced products with unknown features and capabilities almost as much as we loved hearing from them that the iPod mini was “overpriced” upon its debut.”
    Of course you do. That’s why you quote their articles all the time.

  2. I predict:

    80GB $599 US
    40GB $499 US

    no change in current iPod prices, hopefully
    The iPod line currently tops out at $399 US, and in my memory, Apple usually keeps a$599 US top model for early adopters to buy.

  3. From Dave:

    “I can’t imagine Jobs would call a “Special Event” just to announce speed-bumped PowerPC Mac products as Think Secret claims. That’s just nonsense.”

    Think secret is rearely wrong but this event has to be for something that the general media writes about. The WSJ never runs stories on powermacs. They love the iPod, they love the Mac Mini, they love iTunes, they would LOVE a Movie Store, they would (and so would I) LOVE intel macs earlier than predicted but I’m not sure developers are ready, unless rosetta is actually as good as apple claims it is.

    it has to involve one of those, or something entirely new that no one has ever thought of.

    The analysts are wrong to think that the device will cost only 299. That would be nice but Apple knows they could get more for it than that. They will probably try to keep it below 600, because only mac heads buys things at that price, but for christmas people spend more money than normal and they could probably get non mac heads to buy it for anything less for 450. that’s assuming its actually a video ipod. if its something else whats the point of price speculation.

    Remember when apple speculation completely lacked discussion of price, because the faithful were going to buy it anyway? I sorta miss not caring if anyone else would buy it; it felt like apple was our company and made things for us.

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