Apple invites media to ‘One More Thing’ special event on October 12

Apple has announced a special event by invitation only to be held at 10:00 am PT, 1:00 pm ET on October 12 at the California Theater in San Jose, California – the same venue where Apple debuted the iPod photo and iPod U2 Special Edition and launched the European Union iTunes Music Stores in 2004. Last month, Apple held a similar event in San Francisco to debut the iPod Nano, Motorola ROKR iTunes phone, and iTunes 5.

The invitation features red curtains in the background with white type that states simply, “One more thing…”

Apple CEO Steve Jobs’ Macworld Expo and Special Event keynote speeches have often played host to Steve Jobs’ famous phrase “One more thing,” which Jobs uses just before revealing big product announcements.

No other information regarding the event’s purpose or what would be announced was included in the invitation.

[UPDATE: 4:50pm ET: added invitation image as per readers’ requests.]

Advertisement: Apple iPod nano. 1,000 songs. Impossibly small. From $199. Free shipping.

Related articles:
Report: Apple to launch video iPod next week – October 04, 2005
Jefferies & Co. analyst: checks indicate Apple started video iPod production last month – October 04, 2005
UBS: Mac momentum continues building, Apple could sell 10 million iPods in holiday quarter – October 03, 2005
RUMOR: Apple to deliver new iPod, Power Mac, PowerBook models this month – October 03, 2005
Apple adds video to iPod trademark – August 03, 2005
Video iPod? Does The Wall Street Journal have a ‘Deep Throat’ inside Apple Computer? – July 25, 2005
Disney CEO Iger meets with Apple, Pixar CEO Steve Jobs to discuss distribution deal, video iPod – July 22, 2005
NY Post: signs point to Apple’s iTunes+iPod video plans – July 19, 2005
Report: Disney considers teaming with Apple to deliver iPod video content – July 19, 2005
More info about Apple’s reported iPod+iTunes video talks – July 18, 2005
WSJ: Apple in video iTunes talks, may unveil video iPod by September – July 18, 2005
Cringely: Apple working on HD movie download service and Video iPod – July 15, 2005
Report: Apple Computer to launch ‘Video iPod’ by 2006 – April 11, 2005


  1. not to damper things, but the red curtain can also just be there because the California Theater has that red curtain, and it is merely a reference to the location of the announcement, not to the product itself.

    I hope I am wrong.

  2. Personally I’d love to see a home tv solution before a video iPod. Yet another day that I have to clear my schedule to be glued to my computer waiting to see what the great one will introduce.

  3. Wouldn’t it blow everyone away if it was the first installment of new Intal Macs? After all, OS X is already ported. For lots of other software it’s very easy. Oh, so exciting!

    MW “also” Maybe there’s more . . . . “And another thing. . . .”!

  4. it is interesting that the image has smoothed corners on the top and square corners on the bottom like the current and historic screens on macs. so i think it has something to do with computers. plus, they just had an ipod event. so it must have something to do with the X2, that is the only thing that makes sense. instead of platinum though, it might use rubies, maybe a ruby red laser for read/writable storage. or, it could some neat new shoes.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.