Dell launches ‘iPod shuffle killer’ DJ Ditty

Dell has announced their new US$99 Dell DJ Ditty which they hope against hope will be an iPod shuffle killer.

Dell DJ features include:
• 512MB of storage for up to 220 songs (Assumes audio format is 64kbps WMA encoding with average song length of 4 min. MP3 audio format at 128kbpS compression: 512Mb – up to 110 songs.)
• 3.5 mm stereo mini-jack
• Integrated FM tuner
• 26x11mm LCD screen
• USB 2.0
• 3.6 x 1.1 x .5 inches and weighing 1.29 ounces (vs. Apple iPod shuffle: 3.3 x 0.98 x 0.33, .78 ounce)
• Rechargeable Lithium Polymer battery with up to 14 hours of battery life
• Includes earbuds, lanyard, and black & blue USB Cap only
• Easy and affordable downloads via Musicmatch Jukebox by Y!Music
• Compatible with Napster to Go
• Compatible with Audible

More info here.

Advertisements: iPod shuffle. Starting at $99. Free shipping.
Apple iPod nano. 1,000 songs. Impossibly small. From $199. Free shipping.
Now we know what floats through Jonathan Ive’s nightmares. Why does Dell even bother? If you want a smaller-sized, equal-capacity, good-looking, cross-platform player, get an iPod shuffle 512MB for the same price, 1GB for $30 more. If you want a screen, then Apple’s iPod nano is a no-brainer starting at $199. Dell ought to just forget about the digital music player market and concentrate on assembling commodity Wintel boxes.

[UPDTE 2:51pm: changed $50 to $30 in “Take,” thanks “macnut222.”]

Related articles:
Dell plans expansion of Dell DJ portable music player line – September 14, 2005
Dell CEO: Apple can’t just have one product and then say they’re the innovative leader of the world – February 22, 2005
BusinessWeek: Rather than dismissing Apple products as fads, Dell should try starting a few – January 31, 2005
Dismissive Dell CEO not impressed with Apple Mac mini, calls iPod a ‘one-product wonder’ and a ‘fad’ – January 17, 2005
Mossberg: Dell, Rio, Creative ‘iPod mini killers’ lag badly behind Apple iPod mini – October 27, 2004
Dell offers $100 rebate for Dell DJ buyers who send in Apple iPods ‘for recycling’ – June 30, 2004
Dell vows ‘to chip away at Apple’s market-leading iPod and iTunes combo’ using Dell DJ, MusicMatch – June 14, 2004
Columnist: Dell DJ a junky knockoff of the superior Apple iPod – May 28, 2004
Dell preps its own ‘iPod’ hard drive portable music player – September 23, 2003
Dell re-signs Apple iPod retail contract – April 16, 2003
Dell to sell Apple’s iPod – October 29, 2002


  1. doesn’t ANYBODY other than Apple have a clue about design?? really, it can’t be _that_ hard. and I’m sure every teenager wants to flash around that cool DELL logo (yeah, right…). DELL = DULL
    oh well look for this one in the Best Buy bargain bin in a couple months…

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