Apple CEO Steve Jobs talks Macs, iPods, competitors’ copying, Motorola ROKR and more

At today’s Apple Expo in Paris, Apple CEO Steve Jobs held a frank Q&A and “explained the company’s motivation on not discussing future products. ‘Microsoft is copying our operating system,’ he said, adding, ‘Dell is copying our hardware. They just have to follow our tail lights,’ he smiled,” Macworld UK reports. Jobs also discusses iPod nano and what Apple thinks of the idea of Bluetooth-enable iPods in the full article here.

As for the Mac platform, “Apple continues to enjoy significant growth. Commenting on this, Jobs nodded at the European market, saying: ‘Our market has doubled in size and Europe has been a big part of that.’ Apple’s leader confirmed that Apple’s US market share now stands at 4.5 per cent, with a global share of 3 per cent,” Macworld UK reports. “Jobs also confirmed Apple’s switch to Intel processors remains on schedule.” Interestingly, Macworld UK reports that Jobs said that the iPod was the first Apple product to get into the hands of millions of people. It is unclear is that is a direct quote by Jobs or if Jobs’ comments were paraphrased by Macworld UK. Obviously, Apple Macs are already in the hands of tens of millions of people. Full article here.

“Asking: ‘Why have we been able to maintain our position?,’ Jobs pointed to Apple’s secret success sauce. ‘The iPod looks like a piece of hardware, but it’s not. It’s software. And iTunes is the best jukebox and iTunes Music Store is the best digital music distribution service… And this is the secret, he stressed. Apple’s ‘whole widget’ approach to music is its strength. It produces the software, the devices and the store. ‘No other company does it all,’ he said, ‘The PC ecosystem where one company makes the hardware another makes the software doesnt work, we do all of them,’ he added. Jobs also commented on recent reports indicating Microsoft and Creative to own patents that relate to Apple’s iPod. He dismissed these reports as ‘lazy reporting.’ He also noted that Apple’s iPod constitutes ‘prior art:’ ‘We have lots of iPod patents. Microsoft filed its patent months after we launched the iPod,’ he said,” Macworld UK reports. Full article here.

“Jobs confirmed his company’s work with Motorola to produce the ROKR iTunes phone was a learning experience for his engineers. ‘We wrote the iTunes software for that phone,’ he said. ‘We see it as something we can learn from. It was a way to put our toe in the water, and learn something,’ he said. Asked about the phones limited 100-song storage capacity, Jobs said: ‘I can’t answer questions on other people’s products,'” Macworld UK reports. “Discussing video on mobile phones and iPods, Jobs confirmed some moves in that direction, but stressed that the market isn’t yet right for personal video devices, such as the much-posited video iPod. ‘You can already download movies on the iTunes Music Store, and some albums offer video as an incentive to buy the music. We also offer video podcasts, but will people buy a video device just to watch this video? So far they haven’t. No one has been successful with that yet,’ he said.” Full article here.
That poor ROKR. It’s Apple iPod’s red-headed stepchild.

31 Comments

  1. its about the content. videos are a part of that. musics sewn up for now. music companies dont like the lack of control right now, so what they do? increase prices just to try and show theyre still in charge. music companies are not invincible, its going to take a paradimn shift – apple needs to create their own label, and i think they will. it would be so damn easy , apple would already have access to an infrastructure 10 times more efficient than those UNCREATIVE music companies like sony. this battles just getting started.
    its also how this content is viewed and interacted with.
    thats why apple have done so well on the ipod. it has, as steve said above it has everthing. the hardware the software, and very importantly the userbility that no one else has.

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