One of big stars at Microsoft’s PDC show: Apple’s iPod nano; Microsoft reps ‘in awe’

“One of the big stars of the PDC show this week isn’t from Microsoft. The talk here is about the iPod nano, and Apple’s stunning success – at least initially – at developing and marketing a fashionable and desirable consumer product. Microsoft representatives from all walks of the company today, to whom we spoke candidly, were in awe, praising both the nano’s elegant and enticing form factor, as well as that company’s chairman and CEO, Steve Jobs,” Scott M. Fulton reports for Tom’s Hardware Guide.

“Jupiter Research vice president and research director Michael Gartenberg was showing off his new nano: He believes it’s a triumph of both marketing and design, and commented to us about how Apple’s triumph serves to underscore Microsoft’s current predicament: Microsoft is in a situation, Gartenberg said, where they have a single product that must appeal successfully to two completely separate markets: consumers and information executives. If they split the product up too obviously, the resulting products could end up appealing to neither,” Fulton reports.

Full article here.

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28 Comments

  1. Despite the nice look of the toys being offered, people in the Real IT World know this is merely a momentary distraction on the road to Trusted Computing via .NET and the imminent Vista platform, which has already begun to revolutionize the industry.

    ©

  2. Microsoft is in a situation, Gartenberg said, where they have a single product that must appeal successfully to two completely separate markets: consumers and information executives. If they split the product up too obviously, the resulting products could end up appealing to neither,” Fulton reports.
    ——–
    Well, boo hoo for Microsoft. Time to actually use your brains, not your (monopolistic) brawn. I won’t hold my breath.

    Regardless, MS doesn’t have to appeal to consumers, just the OEMs who sell to them. And it shows.

    P.S. Welcome back, Sputnik!

  3. I think I just figured out where and how MS spends it’s multi-billion dollar R&D budget. I have a mental picture of a 200,000 sq. ft. floor carefully hidden away beneath the Redmond campus filled to capacity with the best photocopiers money can buy and a TV monitor over each one connected to thousands of hidden closed-circuit cameras from “somewhere in Cupertino.” Each copier is dutifully attended 24/7 by a “little nerdy guy”tm complete with wire-rimmed glasses, pocket protector, and short-sleeved button down shirt. The truth IS out there! : D

  4. “Despite the nice look of the toys being offered, people in the Real IT World know this is merely a momentary distraction on the road to Trusted Computing via .NET and the imminent Vista platform, which has already begun to revolutionize the industry.”

    Very true indeed, all the virus writers are even now forging ahead to bring you all their freeware. Windows only no Mac users need apply.

  5. “Microsoft representatives from all walks of the company today, to whom we spoke candidly, were in awe, praising both the nano’s elegant and enticing form factor, as well as that company’s chairman and CEO, Steve Jobs,”

    In other words, they were passing out resumés to all the right people… anyone at the top of their field (Apple and MS employees) wants to do things that are exciting.. not ripping off something that’s 2-3 years old. Working at Apple is compelling.. working at MS is just a bragging right on your resumé.

  6. Apple needs to promote themselves aggressively during this lull in Microsofts offerings. Right now is the key. The music store will not cut it. iTunes and quicktime on Windows PC’s does not do anything to let people know that OS X is out there. Most folks do not read into this stuff. Now is the time. New prime time TV. Hit the airwaves hard with whatever marketing genius money can buy. 2 spots for every new show. iTunes spot, and an OS X spot. iPod will not sell Macs. This “halo” effect is bullshit. They need to stop doing silly things like putting Mac minis in Best Buy that lack the ram to open up Garage Band songs. I couldn’t believe this. The iron is hot and if they want to get a few points on the market now is the time. With billions in reserve I think it’s time to blow a billion on ads everywhere they can.

    While I’m at it. I think there’s really room for a middle of the line desktop case without a screen. This machine should be somewhere in the price range of 6-700 bux. With desktop parts and a modest yet upgradable video card. Follow it with an ad campaign aligning different type of people to the different models with different spots. Use music, iTunes, and the iPod along side of the machines like back in the day. The guy pops a song on his iPod and takes the pod out of the dock(connected to his iBook or tiBook can’t remember which one) and dances around his apartment. Also, they could probably hit on some of the dell and HP 300 machines with some side by side user expressions stuff. Using the right actors this could be really funny. The mac person sits don and is smiling. The pc person starts to grimace as the infamous windows “bonk” sound keeps happening. The looks of frustration set in and the mac person gets up and walks away. The pc person’s hair is all messy, and they throw their hands up and get up and walk away pissed. Fade to apple logo and some catchy little phrase…maybe eMac towers starting @ $600.

  7. “Despite the nice look of the toys being offered, people in the Real IT World know this is merely a momentary distraction on the road to Trusted Computing via .NET and the imminent Vista platform, which has already begun to revolutionize the industry.”

    HAHHAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAAHAHAHAHAHA…….oh he’s funny……

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