Piper Jaffray: Apple should develop ‘iPhone’ by themselves

Analysts at Piper Jaffray have maintained their “outperform” rating on Apple Computer, Inc. (AAPL) along with their target price of $52.

In a research note published this morning, the analysts mention that the company has the potential to enter into a new market by launching a mobile phone of its own with iPod capabilities. The analysts say that 18% of the respondents, in a survey of 200 persons, were interested in Apple Computer’s own phone with iPod’s features. The survey respondents said they would pay $255 for an Apple iPod phone.

iPodNN reports that Piper’s research note stated, “‘We question Apple’s motive to partner with Motorola when they themselves are a hardware manufacturer.’ The firm believes that if the long-term threat to iPods is a phone/MP3 combo device, then ‘Apple should make its own iPod phone (iPhone), turning the threat into an opportunity.’ At this time, the firm is ‘not aware that Apple has plans to come out with an Apple-branded cell phone.’ However, if Apple is already planning such a device, it would likely take at least a year to bring to market, Senior Research Analyst Gene Munster says.”

Full article here.

Related articles:
Forbes: Apple ‘could be debuting just about anything’ on September 7 – September 03, 2005
RUMOR: Motorola Apple iTunes phones to offer 256, 512MB storage, ability to buy music via networks – September 02, 2005
RUMOR: Apple to switch entire ‘iPod mini’ line to flash memory, higher resolution color screens – September 02, 2005
Germany’s T-Mobile to offer Motorola Apple iTunes mobile phone – September 02, 2005
BofA: ‘Apple-branded’ Motorola iTunes cell phones due next week – September 02, 2005
Report: Motorola teams with O2 carrier for Apple iTunes phone in UK – September 01, 2005
Madonna, Green Day, Little Richard and others to star in Motorola Apple iTunes phone ads – September 01, 2005
Apple in deal with Cingular to offer Motorola iTunes phone – August 30, 2005
Analysts speculate on what Apple CEO Steve Jobs will unveil during ‘special event’ next Wednesday – August 29, 2005
Apple announces ‘special event’ to be held September 7th – August 29, 2005
Report: Motorola to debut ROKR Apple iTunes phone on September 7 – August 25, 2005
Motorola: ROKR Apple iTunes phone debut ‘big enough to have its own event’ – August 19, 2005
Apple Computer shares hit all-time high amid broad tech selloff, fueled by Google iTunes rumors – August 12, 2005


  1. “The networks control which phones can connect to their system.”

    What rubbish. So long as it’s not a phone restricted by a pre-paid deal, which is closed only for a certain period anyway, you can buy any phone and stick a SIM card from any carrier and bang, you’re connected.

    That’s the way it works in Australia anyway. Maybe in the land of capitalism what Gregg said might be true, which would be somewhat ironic.

    Every phone I’ve ever owned – Moto, Nokia, and Sony/E – has eventually given me the shits, especially the Sony/E…..urgh! I have absolute confidence that Apple could design a phone, its OS, user interface and software – i.e. the whole widget – that would leave every other manufacturer in the dust.

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