“Asian MP3 player makers are targeting higher-margin devices with sleek designs to wow fashion-savvy users as they struggle to survive the increasing dominance of industry leader Apple’s popular iPod,” Rafael Nam and Jennifer Tan report for Reuters. “The cut-throat pricing battle in the portable music segment has been decisively won by Apple Computer Inc., which has sold 22 million of its iconic players since their launch in 2001 and has about a 70 percent share of the global market.”
“Intensifying competition in the global digital music player market, especially after Apple cut prices, has forced Creative, known for its Nomad and Zen players, into a wider-than-expected loss for the April-June quarter,” Nam and Tan report. “Other rivals such as Reigncom, maker of nifty iRiver players that have won good reviews, and fellow South Korean firm MPIO Ltd., also suffered plummeting sales and squeezed margins.”
“But these firms are betting their future on higher-priced, well-designed devices packed with new features such as video and photo capabilities that will attract fashion-conscious users,” Nam and Tan report. “‘This is a fashion business — why would everybody want to wear the same shirt?’ MPIO President J.K. Woo told Reuters. ‘If one person has an iPod, another might want something else.’ Woo said he expected the iPod to lose some of its lustre eventually. ‘The Apple phenomenon is a short-term trend.'”
Full article here.
So, the iPod also-rans that are still in business have realized that they can’t compete on price, so they’re going to compete with Apple on design? Hang on, that didn’t work, we need to try that again: they’re going to compete with Apple on design?
Oh well, let’s try it as a statement: They’re going to compete with Apple on design.
Aw, forget it, it doesn’t matter how we write it, it just doesn’t make any sense.
Who finances these jokers?
Apple’s design commitment makes wildly imaginative products few companies rival – September 06, 2005