No Steve Jobs keynote at Apple Expo Paris (no keyote at all, in fact)

“This year’s Apple Expo will not feature a formal keynote presentation at Palais des Congrès,” now reads. This directly contradicts a rumor from AppleInsider, published August 8 which stated that Apple Computer chief executive and cofounder Steve Jobs was scheduled to present the opening keynote address at this year’s Apple Expo.

On August 12, in a “MacDailyNews Note” regarding a rumor that new PowerBook G4s would debut at Apple Expo Paris, we reported, “There has been no official announcement from either Apple Computer or Apple Expo that Apple CEO Steve Jobs will be the keynote speaker. No keynote speaker has yet been named.”

Last year, due to Steve Job’s treatment for pancreatic cancer, Apple marketing honcho Phil Schiller stood in to debut the iMac G5 on August 31, 2004. You can watch Schiller’s Apple Expo Paris 2004 keynote via QuickTime here. The Apple Expo 2005 Keynote presentation was to be held at the Palais des Congrès in Paris, on Tuesday, September 20th beginning at 10:00am, (4pm EDT).

The news that there will be no Steve Jobs keynote presentation at Apple Expo Paris this year certainly boosts the importance of Apple’s September 7th media event.

Apple CEO Steve Jobs will still attend Apple Expo Paris show as members of Apple’s executive team will be hosting a Q&A session for members of the media on the opening day and will also be at Apple Expo throughout the week, according to a report by Jim Dalrymple for MacCentral. Full article here.

Related articles:
Forbes: Apple ‘could be debuting just about anything’ on September 7 – September 03, 2005
Germany’s T-Mobile to offer Motorola Apple iTunes mobile phone – September 02, 2005
BofA: ‘Apple-branded’ Motorola iTunes cell phones due next week – September 02, 2005
RUMOR: Apple to switch entire ‘iPod mini’ line to flash memory, higher resolution color screens – September 02, 2005
RUMOR: Motorola Apple iTunes phones to offer 256, 512MB storage, ability to buy music via networks – September 02, 2005
Report: Motorola teams with O2 carrier for Apple iTunes phone in UK – September 01, 2005
Madonna, Green Day, Little Richard and others to star in Motorola Apple iTunes phone ads – September 01, 2005
Apple in deal with Cingular to offer Motorola iTunes phone – August 30, 2005
Analysts speculate on what Apple CEO Steve Jobs will unveil during ‘special event’ next Wednesday – August 29, 2005
Apple announces ‘special event’ to be held September 7th – August 29, 2005
Report: Motorola to debut ROKR Apple iTunes phone on September 7 – August 25, 2005
Motorola: ROKR Apple iTunes phone debut ‘big enough to have its own event’ – August 19, 2005
Analysts propel Apple Computer shares higher, predict new iPods, Macs at Apple Expo Paris – August 15, 2005
RUMOR: New PowerBook G4s to debut at Apple Expo Paris in September [UPDATED] – August 11, 2005
Steve Jobs to keynote Apple Expo Paris 2005 on September 20 – August 04, 2005


  1. Does that mean that there will be no new products in time for Christmas?

    That does not spell well for Apple. I hope there will be some special event before the end of the month, Macintosh related.

  2. I wonder if something else ominous is happening as I have already booked my first come first served (for seating) ticket for the Keynote.

    This is part of my confirmation:

    Dear Visitor,

    Thank you for registering for Apple Expo 2005, to be held from 20 to 24 September at Paris Expo Porte de Versailles, Hall 5.

    The Keynote Address will take place at the Palais des Congrès de Paris, on Tuesday 20 September at 10:00 a.m.

    You will receive your badge during the first week of September with the letter “K”, to indicate that you are registered for the Keynote Address. However, this badge does not guarantee you a seat at the Keynote Address.

    Seats for the Keynote Address are limited and will be provided on a “first come, first served” basis. Please be sure to arrive at the Palais des Congrès de Paris at least 30 minutes prior to the beginning of the Keynote Address.

  3. What this means is that no new products from Apple will be announced during the Paris Expo. So whatever comes along on Wednesday morning in SF is going to be it for perhaps the remainder of 2005. You’ll see a few minor updates of course between then and year end, but nothing totally new after Wednesday until MacWorld SF in January 2006.

  4. Already have my badge for the Keynote, and already cancelled my reservations in Paris for the Expo now. Maybe my badge will be a collector’s item ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. Change is good. This may be indicative of a new marketing direction for the Apple brand. The era of glorified infomercials is over and Steve Jobs is taking a step back from being the face of Apple. One day he will announce his resignation and with enough planning in the years leading up to it, Apple will not suffer a loss of confidence from its share holders and customers.

    Then again Apple may be announcing all their new products this Wednesday and Steve does not feel it is necessary to make another speech at the end of the month.

  6. This may be part of the trend that I have seen commented on recently. Apple may be moving away from announcing new products mostly at expos because it can result in a major drop in sales just before as people wait to see what will be coming out that is new. One writer postulated that Apple will mostly be doing new product announcements at random intervals from now on to avoid the negative impact on sales.

    I have to admit, I have held off on purchases when an expo is near.

  7. New product lines typically are announced at events/keynotes … revisions to existing lines can still happen without a keynote … while dissappointing to those attending, I don’t think this means no changes to the existing Mac lineup before the end of the year. Wednesday just got much more interesting.

  8. I hope the Boys From Cupertino have more to announce than just an iTunes Moto Phone – yawn.

    The world is Apple’s oyster right now. I sure hope they are dreaming bigger dreams than that. It’s time for Apple to separate themselves from the pack and once again change the direction of technology; like Macintosh did back in the day.

    Wednesday, September 7 should be a good indication.

    ” width=”19″ height=”19″ alt=”rolleyes” style=”border:0;” />

  9. Mac computers will soon go the way of the dodo bird because to much energy is being put on iPODs. I thought Apple was a computer company – not an entertainment company. Entertainment 24/7 is for mental midgets. Music like sex should be enjoyed only 3 times a week.

  10. Everyone calm down. The iPod was not announced at an expo. Apple has moved away from Expo product announcements for several years now. This news does not mean there will be no new products by Christmas, and don’t be surprised if the iPhone is the only product announced Wednesday. Apple is playing by new rules, and we are lucky for this. Now every Tuesday could be a new product unveiling!

    And when the Intel products are ready, be prepared to be amazed!

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