Thurrott: Apple’s customer satisfaction rating ‘probably skewed by insanely loyal customer base’

“PC giant Dell Computer recently got some bad news, when the American Customer Satisfaction Index (ACSI) released its yearly ratings of PC maker customer satisfaction. Dell customers rated the company just a 74, down from its 79 rating a year ago, because of poor customer service (Dell’s products, meanwhile, were rated very highly). By comparison, the darling of the report, Apple Computer, rated 81, and once again took the top spot in the survey, though Apple’s insanely loyal customer base probably skews those numbers,” Paul Thurrott writes for WindowsITPro.

Full article here.
So, using “Thurrott Logic,” would it be safe to say that Dell’s complete lack of an “insanely loyal customer base” probably skewed those numbers, too? By the way, DellDailyNews, DellMinute, DellNN, DellSurfer, DellCentral, etc. domain names are all still available.

Related MacDailyNews articles:
Thurrott: Microsoft’s ‘iPod killer’ just ‘ain’t going to happen’ – August 12, 2005
Apple.com remakes online ‘Switch’ section (and quotes Windows IT Pro’s Paul Thurrott) – August 08, 2005
Thurrott: Sony Network Walkman is abysmal, get ‘near perfect’ Apple iPod shuffle instead – July 27, 2005
Thurrott: Apple Macs offer a safer computing experience than Microsoft Windows PCs – July 20, 2005
Thurrott: ‘I don’t see how Microsoft will ever stem the flow of iPods coming out of Cupertino’ – July 15, 2005
Thurrott on spyware: ‘we should have paid more attention to those Apple Switcher ads after all’ – July 08, 2005
Windows tech writer Thurrott: ‘In many ways, Mac OS X Tiger is simply better than Windows’ – May 07, 2005
Thurrott: ‘Longhorn is in complete disarray and in danger of collapsing under its own weight’ – April 27, 2005
Thurrott: Longhorn ‘has the makings of a train wreck’ – April 26, 2005
Thurrott: Longhorn demos ‘unimpressive, fall short of graphical excellence found today in Mac OS X’ – April 26, 2005

56 Comments

  1. And Paul was making such good progress — he’d actually posted several articles lately that not only avoided any knee-jerk mind-wiped M$-zombie-isms but actually had some reasonable, positive things to say about Apple. He must have missed his meds the day he wrote this latest article….

  2. I bet you that if DELL, HP IBM and a hos of others had a insanely loyal customer base like Apple, they would cheer and sing flashy, flashey loyal ones. Get a life Thurrott. Many compaines wish they had a loyal base.

    Take GM, Ford, HD (sorry HD, you have a loyal base)

  3. Doesn’t loyalty result from customer satisfaction?

    OMIGOD.. LOGIC

    Perhaps the loyalty comes from being satisfied by a product, hence the point of having a brand in the first place! WOW!

    Thurrott tries to bail out Dell by calling Mac users lunatics, but alas, remembers he owns an iPod and a Powerbook.. damn

    He then remembers that Macs have no viruses while Windows have zillions, and hey.. maybe using the safer, more advanced platform isn’t lunacy…

  4. And here’s a guy who says Mac’s don’t get viruses because there aren’t that many of us. Now all of a sudden Apple is more reliable only because us Mac users are loyal to the brand. But Thurott there aren’t that many of us.
    FUD! Mac’s have always been more reliable and I doubt that will ever change.

  5. DakRoland you are so right. But you see that’s the problem with Thurott. He has no facts when he writes his stupidity. So stupid is as stupid does and he does it all the time when writing about Apple and there products.
    He is a Microsoft kiss ass.

  6. These pundits are always so short-sighted. They never look at the fact that perhaps the reason Apple customers are so loyal is BECAUSE we’re so satisfied. It’s much easier to just believe that we follow Steve around like he’s the Pied Piper. He’s one to talk about skewed opinions. He’s got something brown on his nose and it smells like Gates.

    That’s OK. I feel better about the world when Thurrott is anti-Apple.

  7. So Dell customer satisfaction, which was 79% to Apple’s 81%, has dropped to 74%. So that 3% (now 8%) difference makes Apple users “insanely loyal”?

    I’m surprised that on average Apple customers are only 81% satisfied! I would put my satisfaction at 95%, and that’s only because I am running a seven year old machine, I would love to get my hands on a G5, insanely fast would make me INSANELY happy!

  8. Tommy says: “Typical liberal view of I’m misable so misery should be spread around equally. Or, the Apple insanely loyal are right-wing kooks!”

    What a load. Put a sock in it Tommy; I’m politically ‘agnostic’, but I can say in all honesty that my conservative friends & family members are almost uniformly more miserable to be around than my liberal equivilants. There’s always someone to hate, or resent, or want revenge on – it’s among the more bizarre things I’ve ever seen. This, despite the fact that they generaly make more money then the liberals I know, and have their party of choice currently controlling all branches of the government … go figure.

    In the meantime, Tommy-Boy, go crawl back under your McCarthy Era fallout shelter and wait for the Second Coming like a good jack-booted thug … the adults would like to have an intelligent conversation.

  9. Many of you may not be aware that Paul is New Englander and a keen fan of both the New England Patriots and the Boston Red Sox.

    Now, whilst both teams have recently been champions of their respective sports, one could argue that anybody who has supported the Red Sox for most of the last sixty or seventy years has displayed what can only be described as the triumph of hope over experience or, to be more extreme, insane loyalty.

    The only difference is that Apple has pretty much delivered some great products every couple of years on average over the last thirty years and then you gave them your money if you wanted to buy something, whereas the Red Sox took your money and only give you something to shout about (a pennant or a World Series) every 10 years or so in the same period – a pleasure that only lasts until the next season begins (say six months) as opposed to a Macintosh which has the ability to make your life more reasonable for three to five years or so.

    If anyone knows how much an “average” Red Sox season ticket costs, could they post the information: there is probably some mathematical formula that we could define that will actually reveal that a Red Sox fan is far more rabidly insane than any customer of Apple Computer.

  10. Oh, my, Odyssey67, so you’re politically “agnostic”? Just so I understand, at least according to the popular, standard definition of the word, that means you’re pretty sure that politics don’t exist?

    If so, why are you choosing to assail anyone who takes any side of any issue? That flies in the face of your acclaimed agnosticism. Seems like all you wanted to do with that post was tell Tommy off. Where’s the intelligent conversation in your post beyond that?

    Personally, I think PT must be made of some sort of rubbery material that allows him to bend and twist in multiple directions at once (to say nothing of what that must mean for his brain).

  11. Cheese, Odyssey67…

    For a political “agnostic,” you sure do use a lot of standard leftist taunts. “McCarthy era,” “Second Coming,” and “jack-booted thug” all in one sentence? I thought only hard-lefties like Michael Moore talked like that about people they disagree with. The “adults are talking” insult was a nice touch also. What — no “Nazi” reference?

    In my experience, it’s the leftists who seem completely miserable to be around most of the time.

    MW: friends — as in “why can’t we be friends?”

  12. Dell — that’s the company that makes computers with cheap plastic cases and that wonky operating system that features viruses and spyware, right? I can’t imagine why they don’t have a loyal customer base.

  13. Can we please take up a collection to send all tech writers back to school so they actually know what they are talking about. Does he really think that compnies would pay ASCI for study data if the results were biased or easily skewed.

    He’s jused pissed because he only recieved a satisfaction rating of -3 from readers of his trash.

  14. Everyone posting earlier pretty much hit the nail on the head with this “village idiot”.

    I just wanted to publicly state that this guy is real f*cking dumb ass.

    But still, how do I get a job to right bullsh*t and get paid for it?

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