“Apple Computer Inc., the manufacturer of the popular MP3 player iPod brand, is lagging far behind South Korean rivals in the local digital music player market, a survey showed Wednesday,” Yonhap reports. “Apple accounted for 1.8 per cent of the South Korean MP3 player market in terms of revenue in the first half of this year, compared with ReignCom Ltd.’s 35 per cent and Samsung Electronics Co.’s 14 per cent, according to the survey by GfK Marketing Services Korea, a marketing consulting firm.”
“When it comes to unit sales, Apple came in 13th place with a market share of less than 2 per cent, compared with ReignCom with 31 per cent and Samsung with 14 per cent, the survey showed,” Yonhap reports. “The value of the MP3 player market in South Korea fell slightly to 174.5 billion won (US$172.2 million) during the first half, compared to 210 billion won a year ago, according to the consulting company.”
Full article here.
Study: 32 million U.S. adults plan to buy iPod in next 12 months – July 20, 2005
Needham & Co: Apple ‘iPod Halo Effect’ fueling Mac purchases; predict 43 million iPod sales in 2006 – July 18, 2005
Apple smashes street with record revenue, earnings; shipped 6.155 million iPods – July 13, 2005