What’s the deal with Apple Computer’s “steadfast refusal to just target Redmond and start in with the broadsides? This is the core problem that all the glitz and glitter keeps covering up: Apple just won’t try and take down the neighborhood bully. Now, I don’t know whether Apple actually thinks the glitz and glitter are a product of some sort; that seems like a mistake an advertising company would make. But time and time again, Apple has been placed in a position where they can absolutely conquer the personal computing Universe, and every single time they have backed away rather than duke it out with Gates and Co. Whether this is incompetence or cowardice is a darn good question. Certainly, Apple’s consistent mismanagement of this opportunity has been done to death across the length and breadth of the Net. My point is that there is a pattern to all this madness, and it is about to repeat itself,” Paul Frommeyer writes for The Cargo Cults of Business.
“Ever since John Sculley (may Wall Street rest his options) was at the helm in the early 1990’s, Apple has had brief epileptic fits where it will refer to itself as a ‘software company.’ Mind you, the fits never last long– at least, not for any given CEO– but sooner or later they all seem to do it. Now, most of us jaded Mac cynics regard these grand mac episodes as sudden lucid insights into Apple’s actual situation. For a moment, the CEO is able to apprehend the true state of affairs: Apple doesn’t make boxes, they make an operating system. More to the point, in the grand language of the advertising sorcerors, they offer an unbeatable experience,” Frommeyer writes.
Apple Computer is “once again in a position to conquer the computing universe. And once again ready, I’m sure, to do their duty to Redmond and muck it up,” Frommeyer writes. “I am of course referring here to Apple’s ability to simply port MacOS X to PC hardware. To get it through their head, once and for bloody all, that they are a software company. That they make operating systems and applications, not pretty little boxes. Embrace the 60% margins that go with such a destiny, and cast the commodity forecasting aside.”
Frommeyer writes, “Every Mac advocate on the planet has been convinced since Day 1 that if you pit MacOS directly against Windows on Intel hardware, the wave of defections will be staggering. The only thing holding back the flood is Apple’s artificially high hardware prices. As we saw, all too briefly in the clone wars, once you get the hardware cost down, the defectors will come. And if you could dual-boot Aqua with XP? My gosh, there’d be a stampede all the way to Apple’s boardroom. There’s no doubt about it: Apple is once again in the grip of the Jaws of Victory.”
Frommeyer writes, “And, precisely because they have such a chance, I’m convinced they’ll miss it, once again snatching away defeat. Cowardice against Redmond is a possible reason, but with such a history of missed boats, I think at this point it’s pervasive in the corporate meme pool. Apple just can’t conceive of itself being bold enough and successful enough to take on Microsoft and win, no matter what it takes. Especially when what it will take is giving up those glitzy boxes.”
Highly recommended full article – you just have to read the whole piece – here.
MacDailyNews Note: Paul Frommeyer is a senior networking consultant and high-tech entrepreneur with a dynamic career history. Paul has worked variously as a Chief Technology Officer for his own high-tech startup company, NetDestiny Systems, as a Senior Network Architect for Apple Computer’s domestic U.S. network, and as a Senior Internet Consulting Engineer with Cisco Systems, among other positions of note.
MacDailyNews Take: Will Apple finally take on Microsoft when nearly all the stars are aligned in their favor? As we asked nearly a year ago: if not now, when?
MacDailyNews Clarification (4:28pm ET): We are not necessarily backing any of Frommeyer’s ideas except for the idea that Apple is not fighting hard enough and may have some sort of ingrained corporate inferiority complex that prevents them from hitting hard when the hitting is good.
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