Enderle: Apple’s new Mighty Mouse ‘just does not feel like a market leader’

“In what must be the most amazing event for the ‘most innovative company in the world,’ Apple invents the multi-button mouse with a scroll ball. OK, every company can have a bad day and Apple is entitled but what the heck took so long with this one? We have had multi-button mice for years,” Rob Enderle writes for Technology Pundits. “While Apple mice have a high attach with Apple machines, they are bundled after all, unlike the iPod, they have had virtually no play on the Windows side even though they functioned just fine. This is because they were crippled lacking the right button Windows users have grown to depend upon.”

MacDailyNews Take: Windows users have grown to depend on multiple-button mice because Windows usability standards are virtually nonexistent and too many Windows developers put functions into contextual menus that left poor Windows users with no other option by which to access said functions. This is simply another reason why Windows usability pales in comparison to Apple’s Mac platform. And Enderle thinks Apple Mac users were crippled before the Mighty Mouse’s debut? Sheesh. Enderle’s right about one thing, we have had multi-button mice for years. Apple Mac OS X users have always been able plug in just about any USB mouse from any company (not just Logitech – see below) and use them with Mac OS X. Our multi-button, scroll pad Kensington StudioMouse mice have been working beautifully with Mac OS X for years.

Enderle continues, “At least Apple users could, and often did, buy Logitech multi-button mice but this one button mentality was a real problem for Apple notebook users which were stuck with the less productive single button solution with their touch pad while Windows users got up to three buttons and sliders depending on configuration.”

MacDailyNews Take: Enderle lucks out and hits a point here. What happens to Apple portables? Will Apple leave them as they currently are or split the click bar into left and right buttons on iBooks and PowerBooks? Remember, one reason that Apple stuck with the one-button mouse for so long (and why the new Mighty Mouse functions perfectly well as a one-button mouse) was to force developers to make everything accessible with a one-button mouse and not screw up Mac usability by creating functions that were only accessible via a right click of the mouse. The new Mighty Mouse solves both issues by still requiring that developers adhere to standards and make everything accessible with one click and also provides Mac power users the additional mouse inputs should they so wish to utilize them. Apple portables need not necessarily change – just hook up a Mighty Mouse if you want multiple-buttons and a scroll ball. The genius of the Apple Mighty Mouse is that it provides scrolling and multiple-button features, but can still be used just like the one-click original Apple mice.

Enderle continues, “I often expect a lot from Apple, they do generally lead in design and this just does not feel like a market leader, but then they had a long way to come and maybe the next version will step up to their own standards more aggressively.”

Full article here.

MacDailyNews Take: Leave it to Rob Enderle would write about how something feels without having actually felt it first. Picking apart these Enderle messes sometimes makes us feel bad; it’s like taunting the retarded. Still, it must be done for as long as “writers” call him for technology quotes and people read his tripe. Enderle also thinks the Apple Mighty Mouse is a rip-off of the Optical Mouse Microsoft had Starck design in 2004. You know, the mouse that didn’t have the Mighty Mouse’s side squeeze buttons that act as one input or the 360-degree scroll ball or the built-in speakers to provide audio click and scrolling feedback for users or the programmable touch sensors that act as primary or secondary buttons. In short, the mouse that’s absolutely nothing like the Apple Mighty Mouse unless you’re unfortunate enough to actually be Rob Enderle. The good news? Because Enderle thinks so little of the Mighty Mouse, it’s guaranteed to be great for users and a lock to become a surefire hit!

Advertisment: Order your Apple “Mighty Mouse” now from the Apple Store online!

Related MacDailyNews articles:
Review: Apple’s Mighty Mouse – Third-party USB mouse makers should be very afraid – August 02, 2005
Apple introduces multi-button ‘Mighty Mouse’ with ‘Scroll Ball’ for Mac and Windows – August 02, 2005
Apple’s new ‘Mighty Mouse’ provides audio feedback for clicking and scrolling – August 02, 2005

Enderle: ‘Surveys indicate demand for Apple’s products is dropping like a rock’ due to Intel switch – August 01, 2005

Apple’s mythical two-button mouse – March 19, 2005
RUMOR: Apple may soon debut two-button mouse – March 15, 2005
Apple’s Pro Mouse is truly a joy to use… for about five minutes – May 29, 2004
The time has come for Apple to ship a two-button scroll mouse standard – June 09, 2003
Should Apple reconsider the one-button mouse? – October 23, 2002


  1. He makes some good points:

    1 Apple’s one-button mouse has sold VERY poorly to Windows users.

    2 Apple’s new mouse might not be THE best selling leading mouse in the world. And Apple can’t survive without have THE leading mouse in the world.

    So Apple must be doomed.

    Thank you Rob for sharing your brilliance.

  2. What good is $7,000,000,000 if you can’t lead the frickin world in mouse sales?!?!

    I use a Wacom Graphire at home that does everything I need and a single button Apple mouse at work doing graphic design and have no problems switching back and forth.

    Now all Apple has to do is improve on their keyboards. I need a space bar for each thumb!

  3. Amazing! Simply Amazing! He’s come to all these conclusions just by looking at the pictures and reading the write up on the Apple website. How about Robby, try using it! There’s a concept: Actually put some effort and research into your article instead of spewing your FUD as normal. No wonder he has ZERO credibility.

  4. The one-buton mouse thing was more zealotry than anything external to Apple. When the Mac debuted, mice were novel. Now they are ubitquitous. If I recall, NeXT had multibutton mice, Steve Jobs didn’t pound his fist on that one over a decade ago. The one thing great that adhering to a single-button standard is to force developers to standardize properly with their UI coding. I agree with that.

    AppleMatters had quite the tiff going about this very topic recently (http://applematters.com/index.php/section/comments/what_os_x_could_learn_from_windows/).

    Personally, the option of replacing the single-button relic with a multi-button one (for something a bit less than the $49US price) when ordering a new desktop Mac is something Apple should have done ages ago.

    I’ve also requested of Apple of putting in a split-button mouse on laptops. By default, either side acts as the “left” mouse button. But a simple preference could make the right side stop left-clicking and start right-clicking like the rest of the industry. Cntrl-clicking and button pushing two-handed is not an elegent or very functional way to compute. Give the user the option (particularly the coveted “switchers”).

    Choice is good.

  5. You know.. this pisses me off as much as tech pundits spouting FUD about Apple. (except) NOW MDN is spouting FUD at a tech pundit.

    Apple has been wrong about not producing a multi-button mouse for years! Enderle is RIGHT about this… I, a Mac user since I was 16, have been using a multi-button scrolling mouse since 1999. I have bought TWO Logitech mice for that reason, and have a litany of other mice I’ve tried prior to settling on my current long running Logitech.

    When a spade is a spade, MAC journalists should CALL IT A SPADE! Not sugar coat it and say that Apple was right when they weren’t. Mac OS X has had multi-button scrolling mouse support since 10.2! How can we legitimately stand here and yell and scream over Tech FUD being slung around, when we start slinging the SAME FUD BACK?

    Give me a break!
    — Rob

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