Report: Motorola Apple iTunes phone to debut in UK on August 20th

“Motorola and Apple have finally agreed on a stage to raise the curtain on the much-anticipated iTunes phone. The iPod-inspired music phone — which Motorola twice pulled from introductions earlier this year, apparently under orders from Apple chief Steve Jobs — will debut in the U.K. next month,” Scott Moritz reports for “The planned venue is a four-stage ‘V Festival’ concert sponsored by Virgin Mobile U.K. on Aug. 20-21, says American Technology Research analyst Albert Lin. Virgin Mobile U.K. will be one of the first telcos to offer the phone, says Lin.”

“Meanwhile, here in the U.S., the market may have to wait a while. Though Virgin Mobile operates in the U.S., the service is a brand used to resell Sprint’s network. Motorola’s iTunes phone, dubbed the Rokr, is a global systems for mobile, or GSM, phone. Motorola does not have a code division multiple access, or CDMA, version of the phone that could be used with Sprint’s network or for that matter with Verizon’s,” Moritz reports. “Industry watchers say it’s likely that a GSM operator — either T-Mobile or SBC and BellSouth’s joint venture Cingular — will be the first in the U.S. to offer the phone.”

Full article here.

MacDailyNews Take: Motorola and Apple are using the “Boy Who Cried Wolf” marketing playbook and taking it to levels hitherto unseen.

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  1. They want the phone to not suck.. and the ROKR looks ghey.. so they are doing what it takes to make it cool, (RAZR) etc.. thats whats taking so long, they realized there was huge demand.. and they dont want it to flop, so there you go. hurry up and wait.

  2. yeah.. the mdn take is fair.. i mean.. I actually wasn’t breathless w/ anticipation.. but.. by publicly delaying this thing.. they’re really wearing on their ‘fans’ … you don’t get a CAPTIVE audience after the 3rd ‘delay’…

    underpromise, overdeliver..

  3. Isn’t virgin already competing in the music download space, especially via cell phones?

    It doesn’t make sense that apple would launch iTunes phone at a virgin event.

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