“Under the theory that a closed store is an unproductive store, expect Apple’s retail stores to become more productive. It seems nearly impossible to arrange for some locations, but Apple intends to lengthen the store hours considerably: 7 a.m. to 10 p.m. Mon-Fri, 8 a.m. to 10 p.m. on Saturdays, and 10 a.m. to 9:30 p.m. on Sundays. Stores are now open about 62 hours a week, compared to 90.5 hours under the new schedule, or a 46% increase,” ifoAppleStore.com reports.
The report does not mention exactly when these new store hours would take effect.
Full article here.
A VERY good idea!
Sweet.
cuz they pay so much for the property.. may as well squeeze more $ out of it..
Over 90 hours per week! great. Now I much more time to wait for a genius!
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Yea, but opening more hours means hiring more people. More people mean more overhead. Unless you run ragged the ones who already work there, and that ultimately destroys productivity.
PS – I hate workin’ retail hours to be honest…
Most businesses work hours that are different than what the local mall operates. I know there have been many times when it would have been helpful to have an Apple store open later or earlier when I work instead of when the mall opens.
Freelancers that do graphic design, web sites, etc. often do it at night and evenings and when something goes wrong we are up a creek. This will help those of us that live close to one. Nothing like working on a late Sunday afternoon with an early Monday deadline and your computer lock up and restart with a flashing question mark!
I really like my local Apple dealer, but I’m able to get over there only once or twice a month, even though they are only a few blocks from my office–they’re a little to far to go to during lunch, and close too early to go to after work. That’s the main reason I usually end up buying things from the Apple Store–they have the benefit of being there when I’m available to shop.
maybe they could team up with wendy’s and really stay open late.
You won’t find Apple stores with these new hours in malls, unless the mall has longer hours. Which I doubt. Most malls are only open from 9 or 10 am until 9 pm.
There are two Apple stores in the Phoenix, AZ area. One in a mall and the other in a shopping center. Lucky for me, the Apple store in the shopping center is closest. Maybe I’ll be able to take advantage of the new hours.
Now that’s confused me. In the UK, a Mall is a Shopping Centre. So what is a shopping centre in the US ?
Hywel –
A “Shopping centre” in the UK is a “Shopping Center” in the US.
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A mall is an enourmous enclosed building with one or multiple floors, having shops on both sides of the building, often with large department stores attached to the main mall building. The mall has only a certain number of doors, the shops have only doors that open into the mall, and the deparment stores have doors of their own. A shopping centre is an open place with shops all around, but each shop has its own door.
Shopping Centers are like Malls without the roof between the shops… Like a row of stores with maybe a covered walkway between them, but a Mall is like one big building with all of the stores contained within…
Extending Apple store hours is another positive sign that Apple is
reaching out to thier customer base and providing more space for
both thier customers and employees (timewise). When the store is
closed…you lose customers. When the store is crowded, you lose
customers.
Nice move Apple. <•>|<•>
CT =======]———– iPods to Mac minis to iMacs to PowerBooks to Towers & Displays (in no particular order)
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I thought malls in the U.K. were called ‘precincts”?
MW-‘income’ as in I wish I had the income to buy everything I really want in the Apple store
US to British translations can be dicey. Technically, in the US all Malls are shopping centers but not all Shopping Centers are malls, although in my state, shopping centers are often called strip malls.
My definition of a Shopping Center vs a Shopping Mall includes the location of parking and the orientation of the stores to the major traffic route it adjoins.
Shopping Center: Usually one line or strip of storeswith all stores’ front doors facing the major traffic route<b>, not two lines facing each other, while the back doors are used for delivery. One or two large department or retail stores generally dominate the space with a bunch of small shops/boutiques sandwiched in between the two or flanking the one major store. In a Shopping Center, the largest area of parking is in front, between the stores and the major traffic route the Shopping Center faces.
Thus, Shopping Centers generally look like this:
Big Store …. little stores according to the available area …. Big Store
…. s …. i …. d …. e …. w …. a …. l …. k ….
…….. Parking …… Parking…… Parking……. Parking…… Parking……
…… More …… Parking …… More …… Parking …… More …… Parking…
…… Even …… More …… Parking …… Even ….. More …… Parking ……
…… s …… i …… d …… e ……. w ……. a …… l …… k ………..
…. Major … Traffic …. Route …. Multiple…… Lane…. Highway…. Accidents…. Traffic Jams…. etc. ….
It’s more difficult to diagram a Shopping Mall in a forum because, well… because…
Shopping Malls look more like donuts in reverse…. with all the stores situated like the hole in the middle, all facing each other (except the Department Stores which have multiple outdoor entrances in addition to the indoor mall entrances…. then there are the Mall Entrances bearing the name of the mall, strategically placed in between the little stores). As previously stated, most Shopping Malls are enclosed indoor spaces, alternately heated and air conditioned… although there are a few quaint outdoor malls here and there around the country.
<b>ALL the parking areas are outside (of course) and contiguously surround the entire Shopping Mall. Parking areas extend either a kilometer away from the major traffic artery, or arteries, which feed it, or a kilometer away from the stores in the Mall, depending upon where you happen to find a parking spot, if you can find a parking spot.
The Shopping Malls are the supposedly modern version of ye olde village square. Of course, they’re not really. Malls were developped in response to the criticism that the typical American Shopping Centers (aka strip malls diagrammed above) were too de-centralized, like the de-centralized suburbs from which they sprang. Therefore, Shopping Malls are more like shopping islands rather than village squares.
Got it ??
Of course, the US is a BIG place… so there are many variations of the definition I have given.
du oh…holiday season is coming (sooner rather than later)…so the Apple store will go to holiday hours in Sept rather than Oct…these hours will only last until the end of Jan, than back to normal hours….Someone has to supply Santa Claus with all those ipods and accessories….
I hope this means that Apple has some new hot products to let loose.
ALRIGHT!!! Now I can afford to work at an Apple store.
I got out of computer sales in 2000, because of low prices and low margins.
MacDaddy-Oh wrote:
“Unless you run ragged the ones who already work there, and that ultimately destroys productivity.”
Running current employees ragged isn’t the best for productivity either.
Everyone hates stores where you can’t find an employee, or everyone’s too busy, or the people you do find are burnt-out and too pissy to be of any good. I once saw a store where the even managers were at their ends and snapping at customers (almost like a real-life Seinfeld “Soup Nazi”, pretty sad).
I’d hope that Apple is smart enough to ramp up the staff before ramping up the hours.
Most malls allow stores to open early and close late if they want to, as long as they are open for the official mall hours. I know that my local mall (which is owned by GGP, who owns about 40% of the malls in America) opens its doors at 6am, but stores don’t have to be open until 10am. So expect the majority of Apple’s stores to change their hours, wherever they are located.