“SG Cowen analyst Richard Chu said Tuesday that a survey of 1,400 U.S. consumers has caused him to become more positive about Apple Computer’s shares. In a research note, Chu said there is ‘evidence of a significant halo effect’ and strong market share for the iPod that is helping boost sales of Apple’s Macintosh computers,” Rex Crum reports for MarketWatch.
Chu estimates Apple will earn 31 cents a share on $3.33 billion in revenue when it reports third-quarter results tomorrow.
Full article here.
MacDailyNews Take: We await comment from Rob “iPod Halo Effect is just a myth” Enderle and Roger “I see no evidence of iPod Halo Effect” Kay with bated breath.
Related MacDailyNews articles:
Analysts expect Apple to post $3.33 billion in revenue for Q3-2005 on July 13 – July 07, 2005
Merrill Lynch: Mac sales ‘appear robust,’ expects futher evidence of ‘iPod Halo Effect’ – July 07, 2005
BofA raises Apple earnings estimates, forecasts 5.4 million iPods, 28-percent Mac growth for quarter – July 07, 2005
TheStreet.com dubiously concludes that iPod demand has slowed, could impact Apple earnings – July 06, 2005
J.P. Morgan raises Apple estimates based on ‘more optimistic’ Mac shipments – July 05, 2005
First Albany raises Apple earnings, sales, iPod forecasts, cuts Mac mini forecast – July 05, 2005
Apple to webcast third quarter 2005 financial results conference call on July 13 – July 05, 2005
RealMoney: Apple’s iPod Halo Effect ‘quite profound,’ Macs taking good market share from Wintel – June 27, 2005
Enderle: ‘iPod Halo Effect is just a myth, same thing as having Paris Hilton visit Apple stores’ – May 02, 2005
Morgan Stanley: Apple’s ‘iPod Halo Effect’ is ‘roughly double what the market expects’ – March 18, 2005
IDC VP Roger Kay sees no evidence of Apple ‘iPod Halo Effect’ based on ‘Apple’s desktop share’ – January 10, 2005
M. T. MacPhee–
Why can’t you understand that the halo effect does not imply that everyone who owns or uses an iPod will buy a Mac. It simply says that some will.
You have had some of those very people tell you here that they bought a Mac fully, or partially, due to their experiences with iPod. Or at least, their experiences with iPod led to their consideration.
What’s so difficult about that?
MW: Built. We are now seeing the beginning to what may one day be referred to as “The house that iPod built.”