Fortune posts full interview with Apple, Pixar CEO Steve Jobs online

Fortune has published the full article (6 pages in all) of its February print edition interview with Apple and Pixar CEO Steve Jobs.

Back from near oblivion, Apple is setting the pace in a new digital universe where computing and entertainment merge. We asked Steve Jobs how he did it (hint: It’s the software, stupid) and what’s next.

Full article here.


  1. Nuanceless fanboy article. Not one that would make me respect Fortunes journalistic independance, to say the least…

    Oh well, at least it’s factually correct, or so it seems, which is a nice deviation from the norm in press-land.

  2. Fortune: “.. Apple delivered the software equivalent of a cross between a Porsche and an Abrams tank: an operating system with sleek, animated graphics and an abundance of useful and novel features built on top of industrial-strength code ..”

    heh ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. The article mentions three leading PC manufacturers pleading with Jobs to license OSX for Intel – that was back in February.

    Given what we now know about the change to Intel for Macintosh, perhaps in time we will see cloned Macs offered by these three other un-named leading PC manufacturers.

    Sounds far fetched? Well, doesn’t HP have something to do with a HP branded iPod?

  4. Actually, the author misses the facts a bit when discussing iTunes’ predecessor, SoundJam. He claims SoundJam wasn’t yet ready for market, when in fact it was thriving handily in the Mac marketplace. Excluding the more newly included iTunes Music Store, SoundJam was delightfully accomplishing much of what iTunes can do today .. and it was doing before the turn of the century. On top of that, it was every bit as sleek as any iPod enthusiast might appreciate. And in truth … what SoundJam was in conceptual functionality is now broadly reflected across much of the OS X operating system. I loved SoundJam.

  5. Hmmm,

    You’re an idiot. Fortune is always breathless about successful businesses. What do you expect? A death watch to make it a balanced story? Get over yourself.


  6. TFA may be old but may have been the inspiration for Thurrot’s “prediction”:

    Most tantalizing of all is scuttlebutt that three of the biggest PC makers are wooing Jobs to let them license OS X and adapt it to computers built around standard Intel chips. Why? They want to offer customers, many of whom are sick of the security problems that go with Windows and tired of waiting for Longhorn, an alternative. And besides, Apple has buzz now, and Microsoft does not.

    Regardless of whether OS X starts showing up in PCs, it looks like Apple, a company that has had its share of ups and downs over the years, has finally mapped out a durable growth path.

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