Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’

“‘True to his prediction, Apple Chief Executive and co-founder Steve Jobs returned to work a little more than a month after his surgery for pancreatic cancer in August 2004,” Cecil Johnson writes for Knight Ridder. “Jeffrey S. Young and William L. Simon, co-authors of ‘iCon Steve Jobs: The Greatest Second Act in the History of Business,’ describe the recuperating Jobs as exuding enthusiasm and being closed-mouthed about the ordeal, ‘The reason for Steve’s returning to work so quickly after surgery became clear in a few months: Apple was building a collection of new products that was designed to play off the success of the iPod, chasing after an outlandish Stevian dream: to take back the computer business from Microsoft.'”

Johnson writes, “Reflecting on Jobs’ achievements, the authors point out that 11 years after being forced out of Apple, Jobs returned and rescued it from a downward spiral, led Pixar to produce a string of animated movies that captivated parents and children, and revitalized the music industry and catapulted it into a digital future. ‘Yet there’s one more battle he wants to win. It has nothing to do with money, fame, or glory. Like all the best fights, this one is personal. Steve Jobs is going to best Bill Gates. This fight is Shakespearean, elemental, and emotional; watching it unfold should be the most fascinating business story of this young millennium,’ Young and Simon write.”

Full article here.

Related MacDailyNews articles:
Michael Dell say’s he’d be happy to sell Apple’s Mac OS X if Steve Jobs decides to license – June 16, 2005
If Intel-based Macs can run Mac OS X and Windows, buying a Mac will be a no-brainer – June 15, 2005
Apple “Switch” ad director Errol Morris producing new Apple Computer TV ad campaign – June 14, 2005
The OS Wars heat up: Apple paves way to release Mac OS X for off-the-shelf x86 hardware – June 14, 2005
Apple Computer is the fastest growing brand in the world – June 14, 2005
Apple may be prepping for attack on Microsoft in late 2006 – June 12, 2005

83 Comments

  1. justified: that was exactly my point; Microsoft make a sh*tload of money selling sh*t. The battle, to Jobs, is to be the BEST in the computer business, not to be the RICHEST. There is a not-so-subtle difference. The analogy is over-used, I know, but Ferrari and Porsche don’t aspire to the sales of Chevy and Ford; they’re satisfied that their product is far superior…

  2. You need to understand the Windows trolls. These generally are insecure people who have a pathological fear of being wrong. They’re the same types who battle to the death in flame wars over game consoles.

    It has always aggravated them how much we enjoy our computers, how devoted we are to a platform. They don’t feel the same way about Windows. They can NOT be wrong, so there must be something wrong with us. To reassure themselves that they are right and we’re all just putzes, they come on our forum and make fun of us, like the schoolyard bully who picks on the smart nerd he knows will be more successful than him.

    But now, there’s a problem. See, one by one, the easy Mac myths they use everyday are falling down. “Macs are overpriced”. Not anymore. “The Mac OS is irrelevant”. Nope, it’s pretty much unanimously agreed that Tiger is the best thing ever to hit a CPU. What they had left, what you’ve heard over and over, was the hardware. Apple was slow. Apple didn’t use the best graphic cards. All the kickass hardware was on x86.

    And guess where the Mac is headed?

    So these guys are pretty shaken up. When the hardware situation is equalized, there will be no remaining reason to say “Macs suck”. The only real difference will be the OS, and they’ll look foolish if they try to claim that Windows is the better of the two. They’re going to lose and they know it.

    So the next time you see a Windows troll, feel sorry for him. He’s very unhappy and trying his best to make us feel just as bad, trying desperately to “put us in our place” before the end.

  3. >they’re satisfied that their product is far superior…

    They’re products are far superior in certain regards. The attributes of an offering are targeted to market segments. You wouldn’t sell a Ferrari to a African expedition group needing at off-road vehicle.

    It is completely ridiculous to say a business is out to be the best. They are out to make money, otherwise they cease to exist. Being the best isn’t always a profitable undertaking.

    Steve is doing this out of the goodness of his heart… COMPLETE BS!!!

  4. >they’re satisfied that their product is far superior…

    They’re products are far superior in certain regards. The attributes of an offering are targeted to market segments. You wouldn’t sell a Ferrari to a African expedition group needing at off-road vehicle.

    It is completely ridiculous to say a business is out to be the best. They are out to make money, otherwise they cease to exist. Being the best isn’t always a profitable undertaking.

    Steve is doing this out of the goodness of his heart… COMPLETE BS!!!

  5. >they’re satisfied that their product is far superior…

    They’re products are far superior in certain regards. The attributes of an offering are targeted to market segments. You wouldn’t sell a Ferrari to a African expedition group needing at off-road vehicle.

    It is completely ridiculous to say a business is out to be the best. They are out to make money, otherwise they cease to exist. Being the best isn’t always a profitable undertaking.

    Steve is doing this out of the goodness of his heart… COMPLETE BS!!!

  6. Windows trolls seem to come in two forms:

    1) The ones who, despite all evidence to the contrary, truly believe that Windows is an example of a good, secure OS. (If you wish to argue this please research how many security holes and different types of viruses have found for Windows in just the past 6 months as compared to Linux, Mac OS, BSD. I know people who refuse to install SP2 for fear that it would just add to the dozens of problems that they already have.) They are generally apologists.

    and

    2) Mac bashers who, despite all evidence to the contrary and without any knowlege, just wanna pee in Mac users corn flakes. These should just be dismissed.

    When I read their posts I just shake my head and laugh at them. It’s like reading a desparate cry for attention. Let’s not forget that most of them are still kids who get their jollies by pissin’ people off and running away… like going up to an adults house, ringing the doorbell and running off into the night, snickering. If, on the other hand, they are indeed adults they’re pretty pathetic and need to get out of their Mum’s basement, but more than likely they’re children with a need to be noticed. Just ignore the trolls.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.