Analyst: Erotic podcast market underserved

“A business consultant says the market for ‘podcasting’ is underserved. While 40% of the Internet-delivered audio shows focus on music, science, technology and comedy, the most popular category for users is erotica, according to Alex Nesbitt, president of Bella Ventures Inc. ‘The supply is not yet meeting market demands,’ he wrote in a just-released analysis titled, ‘The Podcast Value Chain Report,'” Frank Barnako writes for MarketWatch.

“Nesbitt predicts the market for podcasting tools and services will reach $400 million, ‘in the near future.’ The business consultant also said podcasts of ‘enduring content’ like ITConversations.com, are likely to become valuable as archives. Capturing university lectures and speeches will drive growth, he added. ‘Narrowly focused, but very high-value content that is similar to high-priced subscription newsletters, such as investment research, should also have strong commercial appeal,’ he added,” Barnako writes.

Full article here.

MacDailyNews Take: We guess that until more erotica is being podcast, Rush Limbaugh remains “the hottest thing in podcasting.”

Related MacDailyNews articles:
Rush Limbaugh: ‘I am the hottest thing in podcasting’ – June 09, 2005
Apple CEO Steve Jobs demos iTunes 4.9, due within 60 days, includes podcast support – May 23, 2005
Rush Limbaugh and Apple Computer working to bring podcasts of radio show to iTunes Music Store – May 17, 2005
Apple’s iPod can bring the world to users thanks to podcasts – April 19, 2005
Podcasting grows to 6 million listeners – April 04, 2005
PlayPod 1.0b RSS podcast client released – March 03, 2005
BBC tests Podcast feed – November 22, 2004
‘Podcasting’ brings personalized audio programs to your iPod – September 30, 2004

14 Comments

  1. WizeGuy,

    What makes you think Pod-casting is limited to audio?

    ========

    Frankly, this erotic podcast thing looks like it would appeal to the Japanese market most. One can already download smut to cell phones there.

    Now, would this new genre of pod-casting be called *u*-casting?…

    Whatever floats your boat, I guess.

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