“Apple, creator of the iPod, is the fastest growing brand in the world, with internet brands Google, Amazon, Yahoo! and eBay following close behind, pushing notoriously powerful brands like Coca-Cola off the list,” Sam Matthews reports for Brand Republic. “According to marketing consultants Vivaldi Partners and Forbes, Apple has managed to increase its brand value by 38% in the last four years — largely thanks to the ubiquity of its portable music device iPod.”
Matthews reports, “The report describes the growth brands as having ‘outperformed their peers in their respective markets during the past four years and are likely to continue to do so into the future.'”
Full article here.
Related MacDailyNews articles:
What happens when world’s No. 1 Apple brand is combined with No. 5 Intel brand? – June 13, 2005
Napster CEO: We’re ‘the biggest brand in digital music, much more exciting than Apple’s iTunes’ – February 03, 2005
Apple ousts Google as top global brand – January 30, 2005
Would Apple Computer’s brand value be in danger if its products become ubiquitous? – December 06, 2004
Apple Computer brand has regained much of its early appeal – October 23, 2004
Apple gains ‘staggering 24 percent’ in 2004 brand value chart – July 23, 2004
Apple take number one spot in US & Canada ‘Brand of the Year’ survey – February 04, 2004
maybe people won’t think it is a fruit company anymore
It has nothing to do with the iPod! The perceived stagnant release of Longhorn and window’s vulnerability to viruses and spy-ware have fueled brand awareness for Tiger.
Did I hurt you mac users so much that now they have to stoop so low to say that I like a “Sputnik”?
I have never met him and my sexual preference is none of your concern.
Stick with the issue at hand.
i’m glad they have something like this that focuses on growth, not size. too many people spout off “but they only have 16% market share…”
mw step…apple will do it, one step at a time.
where did THAT come from? who is talking about your sexual preference??
and so what if it has nothing to do with the ipod…even better if apple’s competition is doing the advertising for them.
mw speak. i know not of which you speak.
and to think …
McIntosh used to be known as a manufacturer of really high end audio equipment.
http://www.mcintoshlabs.com/default.aspx
stan. dude, get a grip. It’s OK. Sit back and watch. Now it;s Apple’s turn.
It’s OK.
Really.
It’s OK.
“Stick with the issue at hand.”
Oh, the irony.
Hmmm, 38% increase in brand value, huh? Are they sure it wasn’t like 39% or something?
Apple certainly gets the buzz and exposure though. I wonder what it must be like to be a PCer that has never tried a Mac and to hear about how good it is and see it in the movies all the time and everything. How can they not want to find out for themselves what the big deal is?
One thing that I have experienced and that I think is a big shame is a lot of people have tried Macs way back when and think that it is the same deal now. I always tell them that OS X is a paradigm shift and is sooooo much better and different that what they tried in 1994 or whenever but it never seems to sink in. They have pigeon-holed it and for a lot of people it will take quite a bit to jar them out of their preconceptions, if you can at all.
Stan THE man?
Over compensating perhaphs?
Whoa, Stan’s almost right “…window’s vulnerability to viruses and spyware have fueled brand awareness for Tiger”.
Dead right mate. As I posted the other day and I want the truth Stan, no bullshit now, how many viruses have affected your pc’s since you’ve been using Windows?
I for one believe that Microsoft will release Longhorn, it’s just a matter of when and what’s left out of the release.
OK OK I’ll admit it, I’m gay. There I said it.
Well this is what Ive been saying–
Apple is almost as ubiquitous as Jello or Frigidaire–
wait –its more well known according to this even beatng out
Coca Cola–so why the switch? Apple had a good thing going.
I don’t give a shit what your sexuality is and neither should anyone else. Just answer my question about computer viruses; you had 45 minutes to think up a reply. Ah stuff it I’m going to bed.
ok so i’m not the real one and neither is the previous post under the name…nice try though.
Stan, whether you like sputnik or not, one thing is clear.
You’re no sputnik. Not even close.
©
Bikersrule,
Woes of a parttime windows-user:
I use DOS and derivates thereof like Windows since DOS 3.1 (I can remember wondering what advantage one could possibly have by using the kiddietoy that is the mouse – guess that’s why Jobs and Gates are rich and I’m not :D)
I can remember exactly one virus (it coloured my folder icons black – a mere nuisance, as most virusses are). It is not that easy to catch a virus if you pay attention to what you do. (My, shall I open that .bat/.pif/.js attachment or not? Hm, does that Antivirus software really work? Duh!)
Spy/Adware, that is by far the larger plague. Keeping Adaware and Spybot uptodate does the trick, but they find several per week.
None of my Macs ever caught anything, of course, but keep it honest, people. The security situation on the Wintel side is not nearly as bleak as most here paint it to be. FUD. The problem with FUD is that if you are the minority, people recognize it as such and your credibility suffers hard. If you are the majority people will believe it is true ‘because everybody knows that’.
Hybrid, I still avoid using the mouse unless it’s absolutely necessary. It’s just so inefficient.