“Apple, creator of the iPod, is the fastest growing brand in the world, with internet brands Google, Amazon, Yahoo! and eBay following close behind, pushing notoriously powerful brands like Coca-Cola off the list,” Sam Matthews reports for Brand Republic. “According to marketing consultants Vivaldi Partners and Forbes, Apple has managed to increase its brand value by 38% in the last four years — largely thanks to the ubiquity of its portable music device iPod.”

Matthews reports, “The report describes the growth brands as having ‘outperformed their peers in their respective markets during the past four years and are likely to continue to do so into the future.'”

Full article here.

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