BofA maintains Apple ‘buy’ rating, share price could rise on x86 processor news

In a research note this morning, Analyst Keith Bachman of Banc of America Securities says Apple Computer’s share price is unlikely to appreciate due to any new iPod shuffle launches.

Bachman believes that Apple Computer’s share price would appreciate if there is a launch of a new iBook/eMac or comments regarding the ability of the x86 processors to significantly reduce the cost of Macs.

Bachman maintains his “buy” rating on Apple Computer with a target price of $44.

MacDailyNews Take: New product launches would be good for Apple? Yes. Apple commenting on the ability of x86 processors to significantly reduce the cost of Macs?

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Analysts: No ‘Intel Inside’ stickers on Apple Macs anytime soon – May 24, 2005
Did Apple plant ‘Intel Mac’ rumor to send IBM a message? – May 23, 2005
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Enderle: ‘If Intel gets Apple, it could make Intel look brilliant after the fact’ – May 23, 2005
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Apple said to be considering switch to Intel chips for Macs according to Wall Street Journal – May 23, 2005
Apple shares rise on Intel Mac rumors – May 23, 2005

23 Comments

  1. I thought this whole Intel thing was over. BofA is slow and not too bright. How in the world changing would changing a processor significantly reduce costs? Apple would have to spend time porting its existing software to the x86 platform, support dual platforms, clear its inventory of existing Macs, blah-blah-blah. Just doesn’t make sense.

  2. What? I did not know Intel would be ready to provide x86 at no cost to Apple and support all transformation costs in addition of an hefty check. That’s the only way a Mac could cost less just because of using an Intel x86 chip.

    For what then? Everybody and their neighbors are ditching the x86 dinosaur.

  3. I think we all know that this isn’t going to happen, but hey, if they want to run up the price on Apple stock, I suspect the shareholders won’t mind. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. Switching to x86 will *NOT* lower the cost of Macs.

    Firstly, the difference in cost between a processor from Intel vs. a comparable processor from Motorola or IBM is minimal. We’re probably talking something like $10 each. OK lets be generous and say $30.

    OK lets be super generous and say $50 per processor. Lets assume all other machine costs are identical. Apple can charge $50 less per unit for each machine.

    Wow. $50. That’s gonna make me buy a Mac instead of a PC!

    No. It’s not. That’s at most 10% (Mac mini) of the total cost of the machine. Not gonna make a difference. Not to a significant amount of buyers.

    Now, consider the development related costs. Apple has to port OS X. And all of their applications. iLife, iWork, Final Cut suite. And so on. That costs a lot. Development, troubleshooting, support, distribution. And that’s just for Apple – not including all the developers. Now developers have to do the same work – so their costs go up – so their prices go up.

    So tell me again how switching to x86 is going to make Macs less expensive and magically convert billions of PC users?

    Yeah… that’s what I thought…

    Apple’s gonna stick with PowerPC until one of two things happen
    – PowerPC falls way way way behind and totally sucks
    – Cost of switching to x86 becomes meaningless

    I don’t see either happening in the near future.

    So why haven’t any of these analysts though this through?

    Lets all switch to the metric system, drive cars that run on biodiesel, switch to solar powered energy, and create world peace while we’re at it. Great ideas there, but not gonna happen quickly or easily!

  5. Price drops help, yes. One of my points, I forgot to include in my really long message above.

    If Apple’s cost on Product X dropped by $50 because they switched to Intel, and they kept the price the same (aka making $50 more on each), that savings would be nothing compared to the cost of switching.

    Switching to x86 might maybe make the cost of components to build a box a little lower. It will, however, make Apple’s (and everyone else’s) cost of doing business and creating the product go UP (at least for the first couple years). And I don’t think there’s a big enough advantage to switching to x86 to make this worthwhile. (Personally, I think PowerPC is a better processor, but that’s a whole other argument)

  6. TydalForce….Using x86 could mean serious money in savings for Apple. You assume the costs would be passed on in cheaper prices for consumers but that is not what would happen. The difference would be pocketed by Apple as profit. So, if the difference is 10, 30, or 50 dollars per computer multiply that how many macs Apple sells a year….. Are you doing the math?

  7. I am doing math. You’re not listening.

    There are *COSTS*, some VERY BIG ONES involved with switching to x86. Porting Mac OS X is a *huge* one, and then they have to port all their other apps. iLife, iWork, Final Cut Studio, etc. That’s a LOT of development time, and that’s not cheap.

    Add on that the additional support costs, and the costs that all the developers will have to go through – which would in turn be passed on to consumers. Things would get more expensive – much more expensive – for the next couple of years until the “savings” from x86 compensated for the additional costs created.

    Personally I don’t think x86 is a better processor, and even if it was it’s not better enough to be worth the hassle and additional costs.

    In short, it would do nothing to lower prices of anything, would likely cost MORE money than it saves to impliment, and drive *everybody* crazy in the process.

    Switching to x86 will only make things worse.

  8. Jobs is keynoting a Mac developers conference.

    Why would he talk about mobile phones? Jobs may give an overview of Apple’s current corporate health and how non-Mac items (iPods, iTunes) fit into the picture, but otherwise non-Mac issues aren’t relevant.

    This conference is all about OSX and the machines it runs on. I’m crossing my fingers for a major high-end bump. Quad processors. Speed for Hi-Definition. Greatly enhanced Airport Express. Meat for the developers. Drool-worthy hardware.

    It would be bad form for Jobs to have a room full of developers and show them all entry and mid-level consumer products.

    And please. That whole feeble-minded Intel nonsense has been discredited to a point beyond death. IT AIN’T GONNA HAPPEN.

  9. These have already been covered:

    … will not lower costs.
    … bitchsmack Apple.
    … PowerPC is the best thing out there.
    … BoA is dumb.
    … them analysts is dummer.

    Any other armchair quarterbacks care to add their rants?

  10. These have already been covered:

    … will not lower costs.
    … bitchsmack Apple.
    … PowerPC is the best thing out there.
    … BoA is dumb.
    … them analysts is dummer.

    Any other armchair quarterbacks care to add their rants?

  11. These have already been covered:

    … will not lower costs.
    … bitchsmack Apple.
    … PowerPC is the best thing out there.
    … BoA is dumb.
    … them analysts is dummer.

    Any other armchair quarterbacks care to add their rants?

  12. TydalForce… multiply by the license fees generated from sales by Dell, Sony, HP, etc. assuming the rumors are true that they are begging Apple to port Tiger to x86. Businesses trust these vendors more than they trust Apple. Their sales forces are huge.
    Apple will never have the production capacity to really compete with Microsoft. It needs help or the same thing will happen to Tiger that happened to MacOS 7 upon the release of Win95. Apple will be swamped by Longhorn.

  13. “Businesses trust these vendors more than they trust Apple.”

    That’s a great argument for business to buy OSX on Intel.

    Your argument isn’t circular, its reverse perpendicular backassward.

  14. “Businesses trust these vendors more than they trust Apple.”

    That’s a great argument for business to buy OSX on Intel.

    Your argument isn’t circular, its reverse perpendicular backassward.

    They trust these vendors because of their history of support for enterprises and the scale of support they can bring dwarfs what Apple can do. That is especially true outside the USA.

    Windows 95 didn’t “swamp” System 7.

    Cheap clones did

    These were clones running Win95. And cheap clones running Longhorn can do the same thing again. If Apple wants to break out of its niche market it must switch to Intel. Apple alone cannot supply the world with computers. It needs to make partnerships.

  15. Switching to the x86 would cost Apple far more money in the short term than it would save them. Besides, it’s flat out not going to happen, so I wish these analysts would actually do their jobs and “analyze” something outside of their own a*s…

  16. Money:

    CNET is way out on a broken limb. Even if someone is not technical enough to grasp the software issues involved with such a switch (AltiVec support, little endian vs. big endian, unsupported routines), the business and marketing issues are obvious.

    Apple is gaining momentum. Creating a schizophrenic installed base is foolish beyond explanation.

    Apple will switch to x86 right after Michael Jackson is named Pope. I would have thought CNET had more sophistication than that.

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