Apple sued over ‘Tiger’ trademark, injunction sought could prevent launch

“Apple Computer Inc., maker of iPod digital-music players and Macintosh computers, was sued by Tiger Direct Inc. for allegedly infringing its trademark with the new ‘Tiger’ Mac software package scheduled for release tomorrow. ‘Apple Computer has created and launched a nationwide media blitz led by Steven Jobs, overwhelming the computer world with a sea of Tiger references,’ Tiger Direct’s attorneys wrote in the lawsuit,” Bloomberg News reports.

Full article here.

AppleInsider reports, “At the root of the issue appears to internet search results. Tiger Direct contends that Apple’s use of the name has adversely affected its ranking amongst the Internet’s largest search engines, Google and Yahoo, bumping the company from its usual spot in the first three results. If the court grants Tiger Direct’s request for an injunction, Apple’s rollout of Tiger could be stopped.”

Full article here.

MacDailyNews Take: Apple first officially announced the use of the name “Tiger” for Mac OS X 10.4 in a press release on May 4, 2004. AppleInsider reports that the lawsuit was filed today in federal court in Miami.

In somewhat related news, the University of Texas today sued Microsoft for turning the name “Longhorn” into a laughingstock. Now, that would actually make some sense.

Related MacDailyNews articles:
Tiger Direct issues press release regarding lawsuit against Apple over ‘Tiger’ name – April 28, 2005


  1. No confusion here. Most who know TigerDirect is merely a computer supply warehouse won’t be confused. “TigerDirect” is their trademark. I think this company is simply trying to latch onto the publicity MacOS X “Tiger” is generating. Some lawyers just want to get paid. That’s all.

  2. I’m not sure what they’re talking about…I just did a search for Tiger direct in Yahoo and Google. First page search results were nothing but links for computer merchandise…

    No confusion here?

    Don’t really know what kind of yarn/tale the lawyers spinning…must be a M.S. plant?

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