Apple continues to lead the industry in the adoption of high definition video by demonstrating a complete HD video production and playback platform at the National Association of Broadcasters (NAB) convention (booth #1902) this week. Apple will showcase Mac OS X version 10.4 “Tiger” and QuickTime 7, which includes support for the H.264 codec, along with Final Cut Studio, the ultimate HD video production suite.
“With H.264 at the core of Tiger and the launch of Final Cut Studio, we’ve created the industry’s first completely integrated platform to capture, edit, playback and burn high definition video,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing in the press release.
QuickTime 7, featuring the H.264 codec, allows users to playback pristine quality high definition video on today’s shipping computers with no additional hardware required. H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high capacity, high definition DVDs. Apple will release QuickTime 7 in conjunction with the release of Mac OS X “Tiger” on April 29.
Final Cut Studio, Apple’s ultimate HD video production suite, centers around Final Cut Pro 5, a major upgrade to the Emmy award-winning editing software for DV, SD, HD and film. Final Cut Studio features state-of-the-art tools that complement Final Cut Pro 5, including Soundtrack Pro, a revolutionary new audio editing and sound design application that makes video projects sound as good as they look; Motion 2, the world’s first real-time motion graphics application with GPU accelerated 32-bit float rendering; and DVD Studio Pro 4, the first commercially available DVD authoring software that burns high definition DVDs to the latest HD DVD specification.
Apple is committed to both emerging high definition DVD standards—Blu-ray Disc and HD DVD. Apple is an active member of the DVD Forum which developed the HD DVD standard, and last month joined the Board of Directors of the Blu-ray Disc Association.
Related MacDailyNews articles:
Apple announces Shake 4, delivers 3D compositing and optical flow technologies – April 17, 2005
Apple introduces Soundtrack Pro, a new audio editing and sound design application – April 17, 2005
Apple unveils Final Cut Studio, features Final Cut Pro 5, Motion 2, DVD Studio Pro 4, Soundtrack Pro – April 17, 2005
In the lead … yay!
This soooo blows for Microsoft, yeh-hessss. I mean look at these things! This line-up is sweeter than double lines of coke sniffed off Cameron Diaz’s ass!
And look at all de attention Apples’ getting from those NAB pimps . . . hey, maybe they’re not uber hipsters like everyone at Puffy Combs last bash, but they’re not the ultra geek set from Macworld, either. Yeh-heh-heesssss. No really, I love the Mac nuts. At least they’re not as big a group of losers as the Star Wars dorks . . . well, wait a minute — who am I kidding? It’s a toss up!
I embrace these announcements . . . because they make it easy for me too POOP ON GATES!!!
hey triumph, let me guess, your stepmother just let you out of the bathroom, right? Listen, there is a new cure for you; look for a large blender, place your head in it, now switch it on, meditate.
In your assets Winblows users, you’ll be watching and listening what our machines produce, never really can produce anything close.
And when you try, out pops the Cell processor which even Intel could put 10 cores on a chip still wouldn”t even come close in speed.
IBM, Toshiba and Sony will rule the chip making world.
Apple will rule the OS on those chips.
Read all about the end of M$ and Intel dominance here
http://www.blachford.info/computer/Cells/Cell0.html
Makes you feel all powerful inside.
I’m over here:
http://www.technudge.com/2005/04/did-jobs-bamboozle-riaa.html
Listen . . . listen to the dorks coming out of de woodwork. Hey, MG — I wasn’t in de bathroom. Noooo! I was in the bedroom — with your MOTHER! Yeh-hehessssssss. That’s right, super-dork! Yessss, what a tramp she was. I humped her good! She even put on de Gates mask for me so I could pretend I was giving it to the Dark Lord himself. I mean really, it was sweeeeet.
But anyway MG, maybe you should go back to school and learn to write a proper sentence. I’ve read better English in immigrant kindergarten classes!
Oh and what is up with de meditating with blenders, anyway? Don’t come around here with your sick new-age religious practices. Keep your blender-porn to yourself, you freak. You sound weirder than John Tesh. Yeh-hesssss. I mean come onnnnn, these forums are only for POOPING on the Wintel nerd competition. Now go away before I POOP on you like your mother wanted me to POOP on her.
Oh, MG, you just got stomped on my Triumph…..
Wait MG, MG,, hmm who could that be…
Melody Gates Bill’s wife, OUCH,
Give it up babe…
bigger news adobe buys macromedia
Now Apple should buy Adobe.
Gee, I thought I was going to read something about HD Video, H.264, etc. Instead it’s like the Romper Room with poop flying, arse sniffing, and wet dreams.
Sheesh!
Triumph,
You are ƒµçk¡π’ hilarious!
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‘This’ Triumph is from bizarro world. Can’t you tell?
^ You’re nuts Doppelganger. I think this IS Smigel.
I hear he’s a Mac user.
LOL, “Apple continues to lead the industry…..”
An obviously transparent attempt to skew Apple’s true nature as the ass end of computer technology. Makes the mac zealots feel good something thats practically meaningless.
Real innovation is led by the PC world, Apple just licenses and copies. AMD (who’s FX/Opteron processor bitchslaps the G5 all day long), SLI, PCIe, etc…
Cell? Not quite as powerful as Sony’s marketing hype would have you believe.
http://www.anandtech.com/cpuchipsets/showdoc.aspx?i=2379
Eclipsed by Intel/AMD CPU’s by the time its launched. LOL.
Yes, Windows was really innovative if all you ever knew was the DOS interface. Never-mind that Apple introduced the GUI and mouse a decade before Microsoft ‘innovated’ PCs.
Funny how mac zealots like to rip Microsoft for monopolistic behavior while it was Apple that sued (and lost) Microsoft over the “GUI” interface.
And yes, thank Apple for the innovative one button mouse that was the laughter of the PC community for years before USB (a PC innovation by the way). And guess who created the first optical mouse?
What has apple contributed to the computer industry over the last decade (other than firewire and outlandish false marketing claims?) Face it, Apple is a follower, not a leader, and needs to branch itself out to other areas just to remain profitable.
This is why today, this site needs to carry headlines like “Apple continues to lead the industry…” to laughably mask its true standing in the computer industry. Hell, even a bad movie can find good reviews somewhere LOL.