‘iPod Halo Effect’ on Mac sales seen in Apple’s soaring second-quarter results

“Signs of the iPod’s so-called ‘halo effect’ were evident, as Macintosh sales totaled 1.07 million units, up from 749,000 a year ago. It was the second-straight quarter in which Apple sold more than 1 million Macs,” Rex Crum reports for MarketWatch. “‘The numbers look pretty solid,’ said Shaw Wu, an analyst with American Technology Research. ‘The iPod was strong again, and Mac units kept up with the high level we saw last quarter.’

Crum reports, “Going forward, Apple Chief Financial Officer Peter Oppenheimer said Apple should post a third-quarter profit of 28 cents a share on revenue of $3.25 billion. Analysts previously estimated Apple would earn 24 cents a share on $3.24 billion in sales. In after-hours trading, Apple shares fell 28 cents to $40.76 after falling $1.62 during the regular market session. Apple’s stock has been one of the most successful over the past 18 months, going from about $17 a share in late 2003 to more than $90 before a 2-for-1 stock split in February.” Full article here.

“Apple Computer Inc. Chief Financial Officer Peter Oppenheimer said Wednesday the company’s ‘strong’ sales of its computers during the fiscal second quarter is further evidence that its popular iPod digital music player is translating into increased sales of its computers,” Donna Fuscaldo reports for Dow Jones Newswires. “In an interview with Dow Jones, Oppenheimer said shipments of Apple’s computers during its second quarter ended in March were the highest in four years.”

“‘Windows users are coming into our stores and channel partners are looking to buy Macs,’ Oppenheimer said, noting that the iPod’s popularity is also helping Apple’s business in the education market,” Fuscaldo reports. “Oppenheimer said Apple hopes that the newest version of its operating system will also boost sales of its computers.” Full article here.

Related MacDailyNews articles:
Microsoft dismisses threat of Apple’s ‘iPod Halo Effect’ – April 04, 2005
Morgan Stanley: Apple’s ‘iPod Halo Effect’ is ‘roughly double what the market expects’ – March 18, 2005
‘iPod Halo Effect’ – sales of the iPod are spurring orders of other Apple products – February 24, 2005
Report: Best Buy to sell Mac mini, could accelerate ‘iPod Halo Effect’ – January 28, 2005
Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales – January 13, 2005
Holy Halo Effect! Analyst predicts 100 million iPod sales by 2008 – Windows to Mac switchers coming? – November 24, 2004
Analyst: iPod ‘should spur sales of iMac, this is just the beginning of a ramp for Apple’ – November 23, 2004
Survey: 13% of iPod owners have switched, plan to switch to Mac from Windows within 12 months – November 22, 2004


  1. All nice, but…

    What market percentage does that give Apple? And how does Apple’s sales growth compare to the industry (i.e. are they gaining or losing ground)? Show us the numbers! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    Anyway at least Apple’s making money. Better to be nicely profitable with small but steady market share, than deep in the red with big market share.


  2. i’m pissed. no other way to say it. Look, as I understand it…Apple is giving something, that is better than anything else, that is out there! With OS Tiger NOTHING else compares. Yet the stock is down. What does that mean? Maybe Apple needs to have a G5 mini. Apple has done better than ANYONE ON WALL STREET EXPECTED. So what the hell is going on?

  3. cw,

    relax… take a breath… patience is a virtue in the market.

    look at the slight dip in stock price as an opportunity to buy if you have faith in the long term prospects of the company. today’s announcement was VERY positive in every way and supports continued future growth

  4. Yeah, it’s that time, again… Well I’d like to see Apple have a BASIC that comes with the computer.
    Woz, do you hear? Well as I understand it Woz still works with students teaching basic. Maybe I wrong? I don’t know. What would have happened if Apple DID NOT HAVE a BASIC with the APPLE II? Apple might not EXIST today if it tried that! NOTHING COULD HURT the company if it did it now!! i’m using FUTUREBASIC now. It’s much better than realbasic, because it has MORE command’s in it. Anyway, How coud it HURT Apple to include a BASIC with there computer? Come on Apple!!

  5. Today, Amiga inc. said it would produce an “add on”,computer. The computer will come with a G5 3GHZ chip! But the best part, is not the 3GHZ, the best part is it uses the transputer concept!!! You can add up to 16 3GHZ chips, to the psx-2 slots. That’s 4 chips PER BOARD. Using 4 chips per board, that’s a total of 17 chips, on ONE computer. For more info check out ATARI TRANSPUTER.

  6. Nice one sided story MDN. The real story is that these pinhead execs told Wall Street that momentum will slow. WTF!!!! If they truly have a hot pipeline of great products, say so.

    I took a major bath today due to these STUPID comments.

  7. cw, aside from RealBasic and FutureBasic there’s always my personal favourite “Chipmunk Basic for MacOSX” see:



    But I think it’s just interpreted. Anothe commercial one is BlitzBasic

    and a freeware Meta-compiler BASIC at:


    (See the first link for lists of other BASICs).

    Of course I’d be happy too if there was a simple easy to use “BASIC-like” language that was directly supported/included with MacOSX (in the same way that the Amiga came with a tremendous BASIC to utilise the graphics/computing capabilities).

    MW is give, as in lets “give” thanks that Apple is still an active computer company!

  8. >Of course I’d be happy too if there was a simple easy to use “BASIC-like” language that was directly supported/included with MacOSX (in the same way that the Amiga came with a tremendous BASIC to utilise the graphics/computing capabilities).

    What about Applescript Studio? That comes on the included Developer CD/DVD/Files. It’s basic-like, I guess. And applications can be created with it that use all of the standard Apple libraries/controls, making them look as good as any professional application (design-aside that is)

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