Apple must convert iPod faithful into Quicktime faithful or it’ll be a Microsoft Windows Media world

David Berlind blogs on ZDNet, “not only won’t Microsoft feel the halo effect of Apple’s iPod, it may only be a matter of time before Apple is feeling the halo effect of Windows Media.” Microsoft doesn’t feel that the Windows Longhorn operating system will suffer from any halo effect being introduced into the market by Apple’s iPod. Microsoft may have a head start on a possible Internet video revolution with Windows Media, which is more widely used than its competitors, QuickTime and Real.

Berlind asks, “do you think there’s any demand for mobile videos based on Real or Quicktime?” For Apple to seriously challenge Windows Media and Microsoft, it will have to “convert the iPod faithful into the Quicktime faithful.” Windows Media and telecommunications networks “will be Microsoft’s next franchise. The only hope for an alternative might be Quicktime.”

Berlind writes, “Finally, there will be the Apple faithful who say never count us out (sitting in front of a PowerBook here with an iPod permanently connected to my teenager’s belt, I can understand this). But, for Apple to seriously challenge Windows Media and Microsoft, it will have to convert the iPod faithful into the Quicktime faithful, which in turn requires one of two tricks: (1) Activating some dormant Quicktime technology in all those iPods (I don’t think this exists, but I have read about interesting hacks) is one approach that would take Microsoft by surprise, or (2) shipping video-enabled iPods sometime this year (seems more likely considering the rumors — I hope they have bigger displays).”

Full article here.

MacDailyNews Take: The underlying technology behind iTunes (the software application) that almost every one of the 16+ million (and counting) iPod owners have installed on their Macs and Windows PCs is – drum roll please – Apple QuickTime. The iPod (and by default iTunes) faithful already are the Quicktime faithful – the foundation has already been set by Apple. There’s no need to “activate some dormant Quicktime technology” because QuickTime technology is already loaded, active, and in use on iPodders’ PCs. This is why Microsoft hates Apple’s iPod+iTunes success and why the HP iPod+iTunes deal, if executed properly, can really hurt Microsoft’s chances in this important space. And if you don’t think that video-enabled iPods are eventually coming from Apple, you’re not seeing the whole picture. And why did Apple take the Web’s number one movie trailer site (http://www.apple.com/trailers/) and duplicate its content on the iTunes Music Store for viewing via iTunes? The puzzle pieces are scattered all over the floor; there’ll be something to see when they all come together.

Related MacDailyNews articles:
Free broadband videos appear via Apple QuickTime on Endorphin.com – April 05, 2005
H.264 Video Codec adopted for next generation DVDs; to ship in Apple’s QuickTime next year – June 23, 2004
Apple’s QuickTime 6 downloads pass 250 million mark in under two years – June 10, 2004

32 Comments

  1. First Post!

    It seems to me that the new version of Quicktime coming with Tiger has the real killer piece in it. It has the codec to do High Definition. It will enable the use of HD in all kind of formats and structures. This is the format the Movie folks have been waiting for to begin iTunes-like downloading and streaming over the internet. Steve did say that this was the year of HD!

  2. The real problems is that the news media or other Organization don’t want Macintosh environment and are limited to only produce Window media material only. The people who produce this material are limited to there machines they use and don’t have resources to produce Quicktime productions.

  3. iChat (lite?) for windows would be cool imo. It would benefit mac users by allowing them to video chat (with decent quality) with windows users plus personally I can see it being like the ipod and itunes as really showing off apple and only increasing the halo effect. itunes using quicktime is all well and good and yes all good trailers are in quicktime as well but I think something ichatty would be a killer app to convince people of apples video superiority.

  4. Even if the HP deal is only executed “half-right” it is a HUGE strategic play by Apple because iTunes (i.e. Quicktime) is installed by default on every PC by the 2nd or 3rd largest PC vendor in the world.
    I’m hoping Apple is doing everything it can to make the HPod a success because getting Quicktime on so many PCs BY DEFAULT, whether they buy an iPod or not, is much more strategic than the sales of the iPod itself.

  5. “do you think there’s any demand for mobile videos based on Real or Quicktime?”

    Porno, I’ve been told, (don’t watch that stuff you know : ) has gone big time to quick time. Guess what millions of teenagers have installed in their computers to watch those action flicks? You’ve guessed it: Quicktime! I’d say that market is doing pretty well and demand is strong. Imagine: Quickies! three minutes action flicks coming to a portable video player near you — in Quicktime of course.

    Anyway, in my own experience surfing the web, I run into quicktime more often than I do windows media. Thank goodness. Windows Media is just crappy software.

  6. “Microsoft doesn’t feel that the Windows Longhorn operating system will suffer from any halo effect being introduced into the market by Apple’s iPod.”

    Seems to me I’ve heard this before…verbatim…in several places. Looks like Microsoft talking points to me.

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