David Berlind blogs on ZDNet, “not only won’t Microsoft feel the halo effect of Apple’s iPod, it may only be a matter of time before Apple is feeling the halo effect of Windows Media.” Microsoft doesn’t feel that the Windows Longhorn operating system will suffer from any halo effect being introduced into the market by Apple’s iPod. Microsoft may have a head start on a possible Internet video revolution with Windows Media, which is more widely used than its competitors, QuickTime and Real.
Berlind asks, “do you think there’s any demand for mobile videos based on Real or Quicktime?” For Apple to seriously challenge Windows Media and Microsoft, it will have to “convert the iPod faithful into the Quicktime faithful.” Windows Media and telecommunications networks “will be Microsoft’s next franchise. The only hope for an alternative might be Quicktime.”
Berlind writes, “Finally, there will be the Apple faithful who say never count us out (sitting in front of a PowerBook here with an iPod permanently connected to my teenager’s belt, I can understand this). But, for Apple to seriously challenge Windows Media and Microsoft, it will have to convert the iPod faithful into the Quicktime faithful, which in turn requires one of two tricks: (1) Activating some dormant Quicktime technology in all those iPods (I don’t think this exists, but I have read about interesting hacks) is one approach that would take Microsoft by surprise, or (2) shipping video-enabled iPods sometime this year (seems more likely considering the rumors — I hope they have bigger displays).”
Full article here.
MacDailyNews Take: The underlying technology behind iTunes (the software application) that almost every one of the 16+ million (and counting) iPod owners have installed on their Macs and Windows PCs is – drum roll please – Apple QuickTime. The iPod (and by default iTunes) faithful already are the Quicktime faithful – the foundation has already been set by Apple. There’s no need to “activate some dormant Quicktime technology” because QuickTime technology is already loaded, active, and in use on iPodders’ PCs. This is why Microsoft hates Apple’s iPod+iTunes success and why the HP iPod+iTunes deal, if executed properly, can really hurt Microsoft’s chances in this important space. And if you don’t think that video-enabled iPods are eventually coming from Apple, you’re not seeing the whole picture. And why did Apple take the Web’s number one movie trailer site (http://www.apple.com/trailers/) and duplicate its content on the iTunes Music Store for viewing via iTunes? The puzzle pieces are scattered all over the floor; there’ll be something to see when they all come together.
Related MacDailyNews articles:
Free broadband videos appear via Apple QuickTime on Endorphin.com – April 05, 2005
H.264 Video Codec adopted for next generation DVDs; to ship in Apple’s QuickTime next year – June 23, 2004
Apple’s QuickTime 6 downloads pass 250 million mark in under two years – June 10, 2004