“Microsoft has a new star hire to head up its Longhorn project, Mike Sievert. And he brings a deeper and richer personal experience to the job than many of his marketing counterparts in the technology industry,” Andrew Orlowski reports for The Register.
“Sievert took up the post of Corporate VP for Windows Product Management, to give him his full title, at the start of the month. He joins from AT&T Wireless, which has just been acquired by Cingular, and before that he was at E-Trade. Nothing unusual there, you might think. But once upon a time, Sievert held one of the most important marketing posts in the nation: he was brand manager for the United States’ favorite indigestion remedy, Pepto-Bismol,” Orlowski reports.
Full article here.
MacDailyNews Take: What a long strange trip for Sievert: from managing the number one indigestion, nausea, upset stomach, and heartburn remedy to managing the next version of the number one cause of personal computing indigestion, nausea, upset stomach, and heartburn. As Longhorn struggles toward its eventual “completion,” shedding features like a Dandelion in Chicago, there’s no telling how many bottles of the pink stuff Sievert will be gulping down. The good news is that he has plenty of time to work out a cross-promotion / public service deal to shrinkwrap a jumbo bottle of Pepto to every copy of Windows Longhorn.
pardon me.
This one’s too easy.
i just had to say it: the pink screen of death!
Enough said!
MDN Take : “…shedding features like a Dandelion in Chicago…” – ROTFLMFAO!
Gives me diarrea just thinking about Longhorns.
well the damn cracked hard just like a bull whip
cause it wasn’t takin’ no lip from the night before
as it shook out the street, the stew bums showed up
just like bounced checks, rubbin’ their necks
and the sky turned the color of Pepto-Bismol
well the damn cracked hard just like a bull whip
cause it wasn’t takin’ no lip from the night before
as it shook out the street, the stew bums showed up
just like bounced checks, rubbin’ their necks
and the sky turned the color of Pepto-Bismol
how appropriate. i wonder if steve balmer get a lifetime supply?
Very good take MDN.
You just know that Microsoft’s executives first met the guy at a customer appreciation party thrown by Pepto-Bismol.
Pepto-Bismol?!?!
Dudes, the only thing that’s going to get Longhorn out of MS’s bowels is LAXATIVE!
You’re kidding me, right?
Damn, this material almost writes itself….
Well, since MonkeyBoy Ballmer started out selling soap at P&G, getting a marketing guy with no relevant experience to help decide the future fate of Micro$oft is a ‘been there, done that’ proposition…
Well, could that be any funnier or more ironic?
Longhorn is making Microsoft sick (just as Windows has made their customers ill) so they bring in someone with indigestion experience.
No wonder there’s no good fiction to read anymore. Just read the news. No one could dream up this stuff.
Tera Patricks
Mac360
The words “shooting”, “barrel”, and “fish” spring to mind.
I once chugged bourbon and water with Ballmer in the back of a limo heading down Broadway in New York City. De guy couldn’t hold his liquor. And he stunk so bad I thought I was re-living my early days when I was locked-up at the kennel for humping Mrs. Wiskenheimer’s schnauzer. Hey, I keed. I keed the Bald One. No, really . . . and then to make matters worse, Ballmer goes and blows chunks all over my fromt paws and the Corinthian leather in the limo!
I pooped on him and kicked him out at Canal Street.
Interesting how petty this website has become. Doesn’t say much about you people when you make fun of my career. Maybe that’s why Mac users have such a bad rap: they’re so wrapped up in being the persecuted that tehy don’t see the whole picture
Come onnnn, Mikey. It’s a joke. You remember jokes, right? You know, that’s why your wife was laughing on your wedding night. ‘Cause it was funny!
No, but seriously — you need to have a shot or two and look yourself in de mirror. I mean, I think you’re actually stepping down the quality ladder with each corporate move you make. Really, I mean, at least E-Trade and AT&T get some things right, occasionally. But Microsoft . . . no, it’s too easy. Even for me.
So I quietly poop on you.
I’m not really posting here. I really DO have better things to do now that I’ve been hired by Micro$oft. Like, I have to go to a bazillion meetings just to figure out how in the hell Longhorn got so screwed up. AND to figure out how to keep this company from falling of its own weight. Or Ballmer’s!
P.S. Good ones, Triumph!!
And we all remember that Windows and Pepto have another thing in common – that bad taste that they leave in your mouth. It lasts far longer than the original problem.
Oh, and Ballmer has always liked Pepto because they are the same shade of pink!
MDN is great at whining! It’s in every commentary… MS hires someone, let’s comment on it but with some what-we-think-is-funny remarks.
Too bad it some comes off like this:
Whine. Whine. Whine.
Whine. Whine. Whine.
MDN is great at whining! It’s in every commentary… MS hires someone, let’s comment on it but with some what-we-think-is-funny remarks.
Too bad it some comes off like this:
Whine. Whine. Whine.
Whine. Whine. Whine.
I like wine.
Yah well Mike, shoulda’ thought about that before applying for employment at a convicted monopolistic, untrustworthy company.
We’re persecuted? With millions of zombie PC’s and 69,000+ Windows viruses, I’m feeling mighty fine behind my Powerbook.
See what more you can gut out of Longhorn. I think a rebranded XP with a new color theme and wallpaper will be a reasonable achievement by next year.