“Morgan Stanley drastically raised estimates on Apple Computer and introduced a $60 price target, noting that a survey made by the research firm showed that users of iPods had a 19% PC to Macintosh platform conversion rate compared with a street expectation of 10%,” Forbes reports.
“The conversion rate of iPod customer base to the Macintosh platform from PC “implies two points of global PC market share gain for Apple in 2005,” to 5% from 3%, said Morgan Stanley, adding that the conversion rate for iPod owners could track closer to the 25% range going forward from 19%,” Forbes reports.
Full article here.
Related MacDailyNews articles:
Morgan Stanley: Apple’s ‘iPod Halo Effect’ is ‘roughly double what the market expects’ – March 18, 2005
