“Having invested a lot on marketing and extending its channels over the last few years, and with the benefit of the iPod halo effect, Apple feels that it is now in a position to address the broader market, according to the company’s chief financial officer. The timing of the launch of the Mac mini and the iPod shuffle is spot-on, explained CFO Peter Oppenheimer speaking to analysts at the Morgan Stanley Semiconductor and System Conference. The launch comes at a time when Windows users are thinking about moving to the Mac, he said, referring to the iPod halo effect. ‘We’ve been putting the first Apple product [iPod] in the hands of millions of Windows customers around the world and when they’ve had a good experience with an iPod many have asked what else does Apple offer and we think this is helping us in the Mac business,'” Karen Haslam writes for Macworld UK.
Haslam reports, “Another selling point is the viruses that have plagued Windows. ‘You read a lot about virus security issues on the Windows platform and we think there is frustration there. So we think that timing is really great for the Mac mini as it addresses these issues,’ he said. According to Oppenheimer the company is already seeing a lot of interest in the Mac mini from Windows users. ‘We’re seeing Windows users coming in to our stores and channel partners around the world, looking at the Mac mini and buying it as a first Mac,’ he said.”
Full article here.