“Rumormongering about the latest creations from Apple Computer Inc. is as much a part of the Apple experience as the one-button mouse. The notoriously secretive company is trying to change that by suing website operators that publish confidential details about unreleased products — and that may spur a backlash among techies who have admired Apple’s unconventional style,” Terril Yue Jones reports for The Los Angeles Times.
“‘You come off looking like a bully doing stuff like this,’ said Robert Thompson, a professor of media and popular culture at Syracuse University who has studied the social effect of Apple products. ‘You come off looking like the evil emperor.’ Jason O’Grady shared that view. O’Grady runs Powerpage.org, one of countless websites devoted to chronicling every turn and wrinkle in Apple’s product lines. ‘I’m getting messages from people saying they’re not going to buy any more Apple stuff,’ he said. ‘They can’t believe that Apple is going after its biggest fans,'” Terril Yue Jones reports for The Los Angeles Times.
MacDailyNews Note: O’Grady’s PowerPage is one of the entities that Apple has subpoenaed in order to learn the identity of their sources.
“Darcy Travlos, an analyst in New York who follows Apple for CreditSights, an independent research firm, can see it both ways. Travlos said she had heard that some former employees of Apple with inside knowledge were responsible for the leaks, ‘and in that case Apple needs to protect its innovations and ideas that are coming out.’ Nonetheless, she said, ‘it was surprising that they came out so vigorously because it’s part of life in the technology world — press releases are frequently reported on before they come out.’ And enthusiast sites should be distinguished from rumor mongering sites, whose main purpose is to expose unpublicized news about Apple, said Jason Snell, executive director of MacWorld magazine,” Jones reports. “The latter ‘don’t exist for people to share their warm feelings about the Mac,’ Snell said. ‘These sites exist to do the equivalent of peeking under the wrapping of a Christmas present.'”
Full article here.
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