“Having failed sadly in its emulation of Rockefeller Center, the plaza opposite the Plaza will now try being more like the Louvre,” David W. Dunlap reports for the New York Times. “By fall, a glass cube 32 by 32 by 32 feet will be set like a jumbo gemstone into the middle of the plaza of the General Motors Building at 767 Fifth Avenue. From the outside, the cube will appear empty. But inside will be a circular glass stairway and a cylindrical elevator leading to a 25,000-square-foot underground space.”
“In other words, the cube will function like I. M. Pei’s Pyramid in the Cour Napoléon of the Louvre: a crystalline marker, a gateway into a subterranean realm. Only the local version will be more transparent – even the structural framework is to be made of glass – and, this being New York in the year 2005, it will usher visitors not to culture but to retail, almost certainly a much larger version of the Apple Computer store in SoHo,” Dunlap reports. “Apple would not comment. “We have not announced any additional retail locations in New York City at this point,” said Katie Cotton, the vice president for corporate communications.”
Full article with glass cube rendering here.
AppleInsider reports, “The transparent structure, made entirely of glass, will usher visitors to what is rumored to become Apple Computer’s most elegant flagship retail store to date.”
Full article here.