“As Apple Korea hits the market with new products and drastically slashed prices, local firms are busy formulating responses including ‘patriotic’ marketing. In a newspaper advertisement marking the March 1 Independence Movement Day on Tuesday, Reigncom asks, ‘Does shouting ‘mansei’ buck-naked make Korea independent? U.S. firms are sweeping up most of the world’s HDD-type MP3 player market… As a sovereign MP3 state, we could not simply sit back and watch.’ Under the image of a Korean flag, it goes on, ‘After spending countless nights in the research room, we’ve finally produced a precious son for the world market… There will be many difficulties, but we are not afraid.’ Reigncom declared itself determined to face Apple’s offensive, saying, ‘We are the descendents of martyrs who braved bullets and swords to bring about independence to the cry of ‘mansei,”” The Chosun Ilbo reports.
“‘Apple has stepped up an offensive to kill local MP3 manufacturers,’ a Reigncom official said. ‘So we placed the advertisement to coincide with March 1 Independence Movement Day,'” The Chosun Ilbo reports. “…Local companies are struggling to keep up with Apple’s price cuts on HDD products… ‘Apple has started a large-scale price war, but we have no effective response,’ an industry insider said. ‘Big companies like Samsung Electronics and LGE could fend off Apple’s offensive, but small and medium-sized companies will be in trouble if the situation continues.'”
Full article here.
MacDailyNews Take: We guess hiring the porn star Jenna Jameson as spokesperson didn’t work as well as they had hoped. Some of these companies are already up the iRiver without a paddle. (Sorry, couldn’t resist.) It’s desperation time, so trot out the flag as a last resort and pray to God that it delays the inevitable.
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