“Few gadgets inspire the fervor and devotion of Apple’s iPod. Owners of the digital music player do not simply see the iPod as a convenient way to listen to 50 Cent and Coldplay. They view the iPod as one of life’s essentials, and they act accordingly, spending millions of dollars on iPod accessories,” Allan Hoffman reports for Newhouse News Service.
“The ‘iPod economy,’ as it has been dubbed, is unusual because of the ’emotional attachment’ people feel toward their iPods, says Richard Doherty, research director at the Envisioneering Group, a market research firm in Seaford, N.Y. Those emotions translate into revenue for the scores of companies churning out iPod add-ons, from leather cases to speaker systems. According to Envisioneering’s research, iPod owners typically spend half the price of an iPod on accessories,” Hoffman reports.
“And it is at the center of a craze with no signs of abating. Consider this: In the last quarter of 2004, Apple shipped 4.5 million iPods — a 525 percent increase from a year earlier. And that was before the company introduced the iPod shuffle, Apple’s least-expensive music player, starting at $99. Already, companies have announced or begun to sell accessories for the shuffle, like the Clips, from PodBuddy (at $20), a set of special clips to attach the device to clothing, bags, belts and jackets,” Hoffman reports. “Cases rank as the most popular iPod accessory. Just visit the gear guide at iPodlounge, a Web publication for iPod fans, and you will see scores of them available, with names like iPod Armor, iShield and SportSuit Convertible.”
Full article here.