Scot Blum’s new Yub.com venture, “where consumers buy backwards, by starting with each other and then choosing retailers, instead of the other way around,” according to Yub.com’s website, “is an online mall and social network that connects people and products.” The site presents the user with a bird’s eye view map of a virtual “mall.”
Now, you’ll remember that Scot Blum was founder of the now-defunct BuyMusic.com (that address now forwards “BuyMusic-at-Buy.com”). It was Scot Blum who said of Apple CEO Steve Jobs “he’s a visionary, but he’s on the wrong platform” at the BuyMusic.com launch and stated, “‘I expect to do 200 million to 300 million downloads in the first year.” BuyMusic.com kicked off with a $40 million ad campaign (1,900 TV spots in the next two weeks) and the introduction of the ‘world’s largest billboard’ – 150 feet high, 60 feet wide – in Times Square with a near-naked rocker Tommy Lee, who was the service’s spokesman.
Scot Blum’s BuyMusic.com also had an ad featuring Tommy Lee destroying a guitar that looked exactly like the guitar prominently featured in Apple’s iTunes ads at the time (and currently Apple’s GarageBand icon). And it was Blum’s BuyMusic.com that introduced TV commericals that were blatant copies of Apple’s iTunes Music Store ads. At the time of the ads’ release, The New York Post wrote that BuyMusic was “trying to set themselves up as the anti-Apple.”
It was BuyMusic.com that spawned the infamous “DontBuyMusic.com,” which was designed to tell the world about “a more honest point of view than its predecessor and let the world know all about the best way to download music (using Apple’s iTunes).” We said of DontBuyMusic.com upon its launch, “Perfect. It’ll probably last longer online than the first knockoff (BuyMusic.com) itself.” Unfortunately, virtual mall that features prominently – you guessed it – Apple’s iTunes Music Store and The Apple Store as one of it’s major anchor stores.
Visit Yub.com here where you can also enter to win one of six 40 GB Apple iPods (HP’s rebranded version).
MacDailyNews Take: Blum seems to have figured out that “if you can’t beat ’em, join ’em” quicker than most. Good luck with Yub.com and hope you sell a lot of Apple iPods, Macs, displays, iTunes Music Store tracks, and more, Scot!
Related MacDailyNews articles:
BuyMusic.com going belly up? – March 28, 2004
Windows iPod owner laments buying incompatible music from Buymusic.com – September 20, 2003
BuyMusic.com legal team shuts down DontBuyMusic.com parody site – August 18, 2003
Does Apple have a copyright-infringement case against BuyMusic.com ads? – August 12, 2003
BuyMusic.com ‘a dumber rip-off of a beautifully executed Apple idea’ – August 05, 2003
DontBuyMusic.com launched – July 30, 2003
Houston Chronicle: ‘iTunes Music Store is the Rolls-Royce of online music, BuyMusic.com is a Yugo’ – July 25, 2003
BuyMusic.com TV commericals blatant copies of Apple’s iTunes Music Store ads – July 22, 2003
BuyMusic.com not compatible with Apple iPod; founder expects to sell 1 million songs per day – July 22, 2003
BuyMusic.com launches; founder says Steve Jobs ‘a visionary, but he’s on the wrong platform’ – July 22, 2003