‘iPod Halo Effect’ – sales of the iPod are spurring orders of other Apple products

Apple Computer “is benefiting from what analysts have dubbed the ‘iPod halo effect.’ Sales of the iPod are spurring orders of other Apple products,’ Scott Lanman reports for Bloomberg News. “To tap into that interest, in January Jobs released the least expensive Mac in the machine’s 21-year history. Called the Mac mini, it starts at $499 and ships without a monitor, mouse or keyboard.”

“Apple’s sales were aided by climbing demand for consumer electronics during the November-December shopping season, selling 4.58 million iPods last quarter. Sales of the iPod, Apple’s fastest growing product, surged to $1.21 billion from $256 million a year earlier,” Lanman reports. “Mac sales also rose last quarter, with Apple shipping 337,000 iMacs. That made the latest iteration of the consumer computer, released in September, its most popular. Total Mac shipments rose to 1.05 million, the highest number of quarterly shipments in more than four years.”

Full article here.

Related MacDailyNews articles:
Chicago Sun-Times: ‘Apple’s Mac Mini is a device of the most cunningly crafted evil’ – February 18, 2005
CNET Executive Editor switches to Mac and he ‘ain’t ever going back’ to Windows – February 17, 2005
Tom’s Hardware: Apple Mac mini’s size, design, attractive price sets it apart – February 16, 2005
Apple’s Mac mini is a convincing shot across Bill Gates’ bow – February 15, 2005
Apple’s Mac mini makes using a Mac more affordable and more attractive than ever to Windows users – February 08, 2005
Washington Times: ‘Mac mini raises the bar for what a good, low-price computer can and should do’ – February 08, 2005
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The Seattle Times: Apple’s new Mac mini is ‘tiny, beautiful and dirt cheap’ – February 05, 2005
BusinessWeek: Apple’s Mac mini comes with elegant, stable Mac OS X and very good software – February 03, 2005
Apple’s Mac mini is an attractive option to Windows-based PCs – February 02, 2005
Computerworld: Apple Computer ‘has a hit on its hands with the new Mac Mini’ – February 01, 2005
Apple’s Mac mini offers relief from Windows viruses and malware – January 30, 2005
Associated Press: With Apple’s Mac mini ‘you could abandon Windows altogether’ – January 27, 2005
CBS News: Grab a new Apple Mac mini ‘and kiss the old Wintel machine goodbye’ – January 27, 2005
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18 Comments

  1. I don’t think the mini is gonna cannibalize sales of higher end Macs much. If I get one it will be as an extra computer, not as my main squeeze. And any sales to windozers are all extra too. The mini is Apple’s “Trojan Pony”.

    MAW = costs.

  2. It will become a catalyst for Mac sales not the other way around. Just as the iPod was successful for Apple, so to will the Mini Mac for OS hardware sales. Sorry to burst your bubble but here is a real world example.

    Bye.

  3. They Mac mini is not going to hurt sales of other macs. It is a great way for current mac owners to get an extra mac and for windows users to attach to a KVM and experience OS X. Once they see what they can have on OS X, they’ll be back for more – including those higher end Macs.

    Also, since Apple is making roughly a 40% profit on its iPod Shuffle, you can bet they are making a profit on the Mac mini itself. Profits are good. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

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