Apple’s Australian Mac sales surge a massive 49.1 per cent, share jumps from 3 to 4.1 per cent

Apple Computer Australia is on a roll – and not just because of the amazing iPod music player. The company increased its Down Under sales of Macintosh computers by a massive 49.1 per cent in the fourth quarter of 2004, according to IDC market research,” David Frith reports for Australian IT. “That was the fastest growth recorded by any personal computer maker, and it took Apple’s share of the Australian PC market from 3 per cent to 4.1 per cent.”

“Apple was the sixth biggest maker, finishing behind Hewlett-Packard, Dell, IBM, Acer and Toshiba. Here are the words that Apple has been desperately wanting to hear: according to IDC PC market analyst Michael Sager, the figures show Apple’s iPod halo strategy to attract Windows users to switch to the Mac platform is working in this country,” Frith reports. “The halo theory [iPod Halo Effect] is that people who have never used a Mac, but are dissatisfied with their virus and spyware-prone Windows PCs, have been buying iPods in great numbers, and for the first time are experiencing Apple’s undoubted skills at innovative design and imaginative, easy-to-use software. Now many are tempted to try an Apple Mac to see if it will end their Windows woes.”

Full article here.

MacDailyNews Take: You can take the January 17th story (also from Australian IT) below and toss the whole thing; it looks like it was based upon the older numbers.

Related MacDailyNews articles:

Apple’s Mac lost Australian market share last quarter according to IDC research – January 17, 2005
Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales – January 13, 2005


  1. As an Aussie Machead I hope the momentum is sustained, and this isn’t just a spike caused by pent-up demand for the iMac.

    Magic word: “degree”, as in I hope growth continues to the same …

  2. Does this mean Aussies are smarter than others, I’m sure that 4.1% share is bigger than the numbers reported in other markets? ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Also let me get in before some American poster makes some banal comment like “who cares about 4.1% a third world economy like Australia?” like some twit posted previously – FYI the Australian economy is one of the strongest in the OECD.

    This is probably a reflection of a historical fact that Australians have traditionally been very early adopters of market trends and technology trends in particular.

    I know the Mac isn’t a recent “trend”, but the iPod Halo effect and related phenomena are.

    Anyway just a thought.

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