“We asked Steve Jobs how he did it (hint: It’s the software, stupid) and what’s next,” Brent Schlender writes for Fortune.
MacDailyNews Take: “It’s the software, stupid?” That sounds familiar, huh? Wonder where he got that line from?
“‘My God, there really has been a genie locked in that bottle! Apple’s innovation and creativity have been unleashed in a way that they haven’t been in 20 years. Look at the results. This isn’t a company about 5% market share; this is a company that is capable of competing with world-class competitors and achieving market shares of 65%, 70%, and even 90%.’ Steve Jobs, the silver-tongued king of Apple Computer, is explaining how the world’s opinion of his company has risen with the triumph of the iPod. We’re in our third phone conversation, following up on a 2 1/2-hour interview in the Apple boardroom a few days before,” Schlender writes.
“Jobs is obviously feeling good, and with good reason. Overnight, it seems, Apple has broken out of its box as a boutique computer maker and emerged as a force to be reckoned with in consumer electronics, music, and who knows what else. ‘The great thing is that Apple’s DNA hasn’t changed,’ he says. ‘The place where Apple has been standing for the last two decades is exactly where computer technology and the consumer electronics markets are converging. So it’s not like we’re having to cross the river to go somewhere else; the other side of the river is coming to us,'” Schlender writes.
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