“Ford Motor Co. and General Motors Corp. raised incentives slightly on Wednesday after posting disappointing U.S. sales last month, and analysts expect the profit-eroding price war to escalate this year if the two U.S. automakers continue to lose market share,” Poornima Gupta reports for Reuters.
“Ford, which saw sales drop 5.4 percent last month, said it will offer a desktop computer from Dell Inc. with the purchase of its 2005 model-year Focus sedan,” Gupta reports.
Full article here.
MacDailyNews Take: Buy one piece of crap, get one free. Ford needs some basic marketing advice: if you want people to believe that “quality is job one” or whatever slogan you’re using to make people think your products are reliable, nicely-designed and well-made, perhaps if you gave away award-winning iMacs or Mac minis from a company renowned for reliability, quality and design, it might rub off on you? For people that know better, Dell does nothing for Ford except reinforce Ford’s mediocre image. Of course, Ford probably gave up on selling Fords to Mac users a long, long time ago. Giving away Apple Macs with Fords instead of Dell PCs would, of course, have required thinking outside the box which has been Ford’s problem for decades now.