Dvorak: It’s humiliating that Apple is the company that once again lights the fuse of change

“I’ve been a fan of the small computer since I first saw a little cubic box encasing a mini-iTX board. From there I’ve admired all the small boxes, as well as the numerous homebrew machines developed by combining mini-ATX or mini-iTX motherboards with various components and cases. While this trend has been going on for years, people still seem to prefer large tower cases. Now we see the Mac mini and the interest in small computers has been revitalized. It’s time to rethink the whole idea,” John C. Dvorak writes for PC Magazine.

“The Mac mini design is somewhat different than the typical little PC; it’s more along the lines of a laptop. In other words, Apple has taken the small-form idea seriously,” Dvorak writes. “I think Apple’s marketing machine should be able to invigorate the small-model business on the PC side of the market. We hope that the little devices will not overheat and bring bad PR to that segment. If all goes well, this means you can expect a Dell mini, an HP mini, and everything in between. We also hope they will give some thought to design.”

“If indeed the market for small PCs skyrockets, you then have to ask yourself, ‘Why the heck does Apple have to be the company that once again lights the fuse?’ How humiliating,” Dvorak writes.

Full article here.

MacDailyNews Take: What’s humiliating about the fact that Apple is the company that once again lights the fuse? Aren’t you used to it by now, John? Exactly how many decades of proof do you need? We expect Apple to lead. The only way it could be humiliating is if you hate Apple for some reason, work for a Wintel box assembler like Dell, or don’t like being proven wrong time after time after time. Perhaps you’re starting to realize that you’re on the losing team, John?

Dvorak goes on and on about what he thinks a small form factor PC should be, but he’s way off base as usual because he still seems to refuse to understand what a Mac is and what it can do. Dvorak seems to think iLife, Mac OS X, Safari, and the rest of the Apple’s applications are the same as the software available for Windows, it must all just be marketing hype – there are no differences. It’s as if he sees no value in Apple’s Mac OS X operating system and Apple’s software and the synergy they all have with the Mac hardware and the users. Everything for Dvorak seems to be seen from the Windows perspective, so it’s only natural that what he imagines a “PC mini” should be ends up being dull, uninspired, and pedantic.

Related MacDailyNews articles:
FrankenMac mini, it’s alive! Man rips apart Mac mini, turns it into PC – January 31, 2005
Where Apple leads, Wintel follows years later – January 31, 2005
Defending Windows over Mac a sign of mental illness – December 20, 2003


  1. Magic word: any …as in “Any thing that the NoMacForYou tool says at this point just makes us all laugh!”

    …Ive sold tons of these. And people love em, They adore them.

    Does it get any funnier than that?? Classic!!

    Keep digging moron.

  2. This story and it’s comments are so true. John D. just doesn’t get it. And Apple is the one leading the inovation not the PC folks at Dell or any of the others for that matter. Look at Microsoft for instance. Bill Gates said that Longhorn would be a totally new inovative operating system a year ago. Today he is saying that there will be some good features but more of an update. Nuf said.

  3. You always have to consider the possibility that at any given time you might be on the wrong side of an argument’s fence in an era of progress and change.

    Oh the irony.

  4. Well if everybody is going to be making their own version of the Mini, it’s certainly going to be humiliating for Dell after that ill-considered outburst last week about iPods being a fad and Minis inconsequential.

    Dvorak is a perfect example of the situation where there’s none so blind as will not see.

    All the time he insists on wearing his Windows blinkers, he’ll be continuing to miss what everybody else is starting to discover … Different can in reality be better.

    The bit I thought was telling was his comment about bringing bad PR to the segment by overheating.

    Seeing as the Mini is only using a relatively small amount of energy, it’s not generating much heat and the tiny fan that runs almost silently will run faster if it finds it needs to.

    I’m not so sure about how the PC copycats will fare when they try to package things up into similarly small cases. It should be possible as their laptops are compact, but I’ll be interested to see if they can make it stunning, small, capable and silent all at the same time. I bet that many will struggle to meet even two out of four of those targets.

  5. Funny, that shuttle link, I still see the same things, no special engineering, absolutely nothing of interest. A black square instead of a black rectangle. Lots of INTEGRATED GRAFX! plus, no prices. Just another , more space saving way to get viruses.

    I also LOVE their naming structure, G4,G5, lots of cube shapes and they talk all about the “digital lifestyle” while not including the proper software! Wow, I wonder who they are trying to be?

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