Dvorak: It’s humiliating that Apple is the company that once again lights the fuse of change

“I’ve been a fan of the small computer since I first saw a little cubic box encasing a mini-iTX board. From there I’ve admired all the small boxes, as well as the numerous homebrew machines developed by combining mini-ATX or mini-iTX motherboards with various components and cases. While this trend has been going on for years, people still seem to prefer large tower cases. Now we see the Mac mini and the interest in small computers has been revitalized. It’s time to rethink the whole idea,” John C. Dvorak writes for PC Magazine.

“The Mac mini design is somewhat different than the typical little PC; it’s more along the lines of a laptop. In other words, Apple has taken the small-form idea seriously,” Dvorak writes. “I think Apple’s marketing machine should be able to invigorate the small-model business on the PC side of the market. We hope that the little devices will not overheat and bring bad PR to that segment. If all goes well, this means you can expect a Dell mini, an HP mini, and everything in between. We also hope they will give some thought to design.”

“If indeed the market for small PCs skyrockets, you then have to ask yourself, ‘Why the heck does Apple have to be the company that once again lights the fuse?’ How humiliating,” Dvorak writes.

Full article here.

MacDailyNews Take: What’s humiliating about the fact that Apple is the company that once again lights the fuse? Aren’t you used to it by now, John? Exactly how many decades of proof do you need? We expect Apple to lead. The only way it could be humiliating is if you hate Apple for some reason, work for a Wintel box assembler like Dell, or don’t like being proven wrong time after time after time. Perhaps you’re starting to realize that you’re on the losing team, John?

Dvorak goes on and on about what he thinks a small form factor PC should be, but he’s way off base as usual because he still seems to refuse to understand what a Mac is and what it can do. Dvorak seems to think iLife, Mac OS X, Safari, and the rest of the Apple’s applications are the same as the software available for Windows, it must all just be marketing hype – there are no differences. It’s as if he sees no value in Apple’s Mac OS X operating system and Apple’s software and the synergy they all have with the Mac hardware and the users. Everything for Dvorak seems to be seen from the Windows perspective, so it’s only natural that what he imagines a “PC mini” should be ends up being dull, uninspired, and pedantic.

Related MacDailyNews articles:
FrankenMac mini, it’s alive! Man rips apart Mac mini, turns it into PC – January 31, 2005
Where Apple leads, Wintel follows years later – January 31, 2005
Defending Windows over Mac a sign of mental illness – December 20, 2003


  1. You always have to consider the possibility that at any given time you might be on the wrong side of an argument’s fence in an era of progress and change.

    Oh the irony.

  2. Well if everybody is going to be making their own version of the Mini, it’s certainly going to be humiliating for Dell after that ill-considered outburst last week about iPods being a fad and Minis inconsequential.

    Dvorak is a perfect example of the situation where there’s none so blind as will not see.

    All the time he insists on wearing his Windows blinkers, he’ll be continuing to miss what everybody else is starting to discover … Different can in reality be better.

    The bit I thought was telling was his comment about bringing bad PR to the segment by overheating.

    Seeing as the Mini is only using a relatively small amount of energy, it’s not generating much heat and the tiny fan that runs almost silently will run faster if it finds it needs to.

    I’m not so sure about how the PC copycats will fare when they try to package things up into similarly small cases. It should be possible as their laptops are compact, but I’ll be interested to see if they can make it stunning, small, capable and silent all at the same time. I bet that many will struggle to meet even two out of four of those targets.

  3. Funny, that shuttle link, I still see the same things, no special engineering, absolutely nothing of interest. A black square instead of a black rectangle. Lots of INTEGRATED GRAFX! plus, no prices. Just another , more space saving way to get viruses.

    I also LOVE their naming structure, G4,G5, lots of cube shapes and they talk all about the “digital lifestyle” while not including the proper software! Wow, I wonder who they are trying to be?

  4. THIS JUST IN!! Shuttle Computer Inc. announces that visits to its corporate web site, http://us.shuttle.com/, increased exponentially and in one day received more visits than for the entire month of January, 2005.

    Speaking from Shuttle’s corporate headquarters in Taiwan, company president Nomac Foryou stated, “Clearly, this astounding increase in awareness of the Shuttle brand points to a shift in the marketplace toward file cabinet-style PCs… or it could be because I posted a flame to an MDN thread. One or the other.”

  5. This “DvORaK” is an a$$hole Apple sellout. The only one who humiliated him was himself by writing all those STUPID article bashing Mac since he deflected to the dark side. He deserves the humiliation Big Time!!!

  6. Dvorak is irrelevant.

    A HP mini will never happen; they’ll be lucky to even be in the PC business in a year. And a Dell mini will never happen; a mini takes original engineering talent and simple cool class, things Dell doesn’t have.

    Humiliating is when Apple strongly competes in the lower-end market with a standout product. And does it while supporting their in-house engineering AND pulling a respectable profit.

  7. Any engineer will tell you that the limiting factor (in order) of the Apple Mac mini design is the CD/DVD drive, followed by the hard disk, and then the processor.
    Unfortunately, the limiting factor (in order) in PCs is the power supply, the processor, the EXPANSION BAYS, and then the disk drive(s). You’ve really got to appreciate the forethought by Apple to remove floppy disks several years ago. I now have several dozen disks at my house that I use for coasters.
    Personally, I haven’t needed to “expand” a single system I’ve owned (PC or Mac), albeit the graphics card (PC), the modem (PC), the firewire (PC), and a couple of hard disks (the PC again)…. Well, I guess I have, but not recently with my Mac. Who needs expansion bays if you never plan on expanding? In any case, USB and FireWire are there to save the day.

  8. Actually, my cube is still running, and actually there is still a strong following. How many people are using their 5 year-old PCs, with NO UPGRADES for the newest OS, and using the newest Adobe grafx software?

  9. NoMacForYou: Was there a question? Your indiscernible rantings have faded into the background …of hysterical laughter!

    Magic word: “with” …as in “We aren’t laughing with you, we’re laughing at you.”

  10. You folks need to learn a special technique for reading – it is called COMPREHENSION!

    The article was fine. When Dvorak spoke about humiliation, what he meant was that the PC world has HAD the small form factor for a few years but has done nothing with it. If anything, the comment was a positve towards APPLE and a slam on the PC world – as in “aren’t you PC boys tired of AGAIN being upstaged (humiliated) by a company that ony has a 2% market share?”

    I am as much of a die hard Mac fan as all of you here – but quit firing off “Dvorak is an idiot” posts. And that goes for you MDN.

    And he is right – if the Mini is successful you will see the other PC companies try to get some market share by releasing “mini” type computers. Isn’t that the way it always is?

    Remember, it took the fruity little iMac to make the PC boys realize that people would accept cool cases that weren’t beige. Now, the Mini may “inspire” the PC boys to get off their butts and do sonething – and quit being humiliated by Apple.

  11. unlike the other fanboys, i’m not going to diss the shuttles. i have a ideq myself and they’re good for what they do. god knows shuttle has contributed more innovation to computers than dell or gateway ever has.

    but the mac mini is a serious shot across the bow. just being a lot smaller than a regular tower isn’t good enough anymore. unfortunately, the interesting cooling techniques that all the sff firms use now really don’t allow much more miniturization. to take advantage of this new market that apple has created, they will have to start sacrificing raw power(prescott chips, ha!) for size.

    shuttle took a huge risk pushing sff’s and i’d like to see THEM start taking chunks out of dell’s marketshare as machines move smaller. but nobody can compete with apple’s design and engineering so it’s a game of catch up from here on out.

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