Shares of Apple Computer (AAPL) are up $3.46, or 4.68%, to hit a new all-time intraday high of $77.55 per share in heavy volume (18,510,035) morning NASDAQ trading. The company announced the revamp of its line of PowerBook notebook computers earlier this morning. The company will now offer five versions of the PowerBook at prices between $1,499 and $2,699. Apple’s 52-week closing high, set on January 13, 2005, stands at $74.42. Apple’s old all-time closing high stood at $69.562 and pegged $71.00 in intraday trading back on March 28, 2000.
NASDAQ Apple quote (15-minute delay) here.
I’m rich biatch
For those of us who bought in at $12/share prior to the iTMS lanuch, just more icing.
your boy b,
I see you like watching Dave Chappelle.
I love the money Apple is making for me right now. WOO HOO!
Going to pick up that G5 tower this week.
Does the increase in stock price really have anything to do with the new Powerbooks? More likely it’s a reaction to last Friday’s news about WalMart selling iPod shuffles and Best Buy selling Mac minis? Who knows what these guys think.
I’m still stuck in the “if you like Apple, buy a computer, no the stock” mentality.
I hope it crashes real hard and “your boy b” loses everything. Then I’ll buy. Nothing personal, I just hate you for your liquidity. As long as the stock doesn’t crash because Steve or Ives leave Apple for some reason.
I’m surprised at the surge in price though, I didn’t think the PB update was that big a deal. Maybe investors like that Apple are lowering its high-end margins…
Maybe we’ll see price drops on all Apple products… Naw, Apple needs lots’o cash for buying Microsoft when the time is right. A couple more years…
I love this I bought alot of shares when it was 14 dollars. Now im trying to decide when im going to sell and laugh all the way to the bank.
Magic Word “several”
As in I think I will be able to buy several macs.
Apple is now a company with a Market Cap of over $31 Billion (US) as of this posting.
http://www.brandchannel.com/start1.asp?fa_id=248
Let’s start an Apple to buy Sun rumour.
Better yet, how about an Apple to buy Sony?
Haha. I bought 287 shares under $15.
At my last check – around fifteen minutes ago – Apple were within $3 billion of Sony’s market cap.
The problem with buying Sony (or anything similar) is that you have to spend a fortune pruning the utterly unfocussed product line to create a solidly profitable company, although you do get the benefit of acquiring Sony’s entertainment arm.
My shopping list looks like this…
Macromedia – bulk out the applications division, and make Adobe regret that advert with Dell (I’m part Middle-Eastern Jewish, so bearing a grudge is a genetic thing). $2.4 billion to you, and on a run which is almost as good as AAPL.
EMI Group plc – tired of squabbling with The Beatles, simply make it easy to get them to shut the fsck up. You also get quite a nice record company and a music publishing company to boot. About $4 billion.
Avid – let’s be frank, Avid is still the gold standard in post-production systems, so why not take them over and own all four market segments (home consumer [iMovie], prosumer [FCP Express], corporate [FCP HD] and entertainment/broadcast [Avid]). $2.2 billion and you get Digidesign as well.
Harman Industries – far more focussed than Sony, and – importantly – far more profitable. Home audio for every budget, plus professional production equipment. You also get QNX (real-time embedded OS vendor) who are very big in automotive control systems amongst other fields. Quite a big price tag at over $8 billion – but audio production would mesh nicely with Digidesign/Logic and Harmon/Kardon would mesh nicely with whole Digital Lifestyle thing, and Becker would give Apple control of an in-car entertainment entity.
Akamai – instead of paying Akamai to distribute iTMS, why not earn money from all the serving that Akamai does for everyone else. $1.7 billion
I know that all comes to over $17.5 billion, but Apple would a) never do it all at once and b) is heading towards a market cap of over $50 billion in the next two years. Adding these companies in nice easy stages (Macromedia and Avid first, then EMI and Akamai, finally Harman) would turn Apple into a $75 billion company with a great product/brand portfolio on a par with HP financially.
I bought 200 at $65, think i’ll buy one of those powerbooks now.
Actually i believe the best investments for Apple would be TIVO and ElGato. Them and a good deal with Sony. Lets start by controlling the living room before the car.
Until Powerbooks are upgraded to G5 processors, YAWN!!!
Bought 500 at $14. Already paid for my G5, now thinking about the mortage.
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apple doesn’t need to buy tivo. throw together a nice pvr software package, introduce the next gen of mini macs with more htpc features and you have a machine that’s better than a tivo…which also does a ton of stuff tivo can’t. and best of all, no monthly charge.
there’s free software out there that does everything tivo does. with a tivo, you’re pretty much paying a monthly fee for ease of use. i have to believe apple can compete in the ease of use department.
an elgato “instant htpc add-on” would be great, but i’m not sure it would be cost effective as a bundle. the mac mini is so close to a fully functioning htpc as is, they wouldn’t need much to get it all the way there. like i said, all they need is the software…
With the best will in the world, Apple could swallow Tivo, Elgato or Roku (who probably make the nicest quality STB) with petty cash.
Harman Industries is far more strategic as it would give Apple control of a wide range of “best of breed” brands (including Lexicon, Soundcraft and many others) which could be the basis for a Digital Peripherals Group that could include a Roku like purchase, and would also be the natural home for Apple’s TFT business.
The only deal that makes sense with Sony is a joint venture that puts mini Apple Store concessions into Sony-branded retail operations and puts Sony HD equipment into Apple Stores. Any more permanent entanglement would put Apple into the mire of Sony’s unprofitable and over-commoditized “legacy” components businesses including museum items like cassettes, VCR, and CRTs – this is not Apple’s destiny.
For those of you in the buy/sell/hold game, this is the last work on the psychology of money:
http://www.amazon.com/exec/obidos/tg/detail/-/0684859386/